EMX reaches $10,000 SMS spam settlement with ACMA

February 2, 2009
52 Views

http://www.itnews.com.au/News/92141,emx-reaches-10000-sms-spam-settlement-with-acma.aspx
This was an interesting article that talked about a small firm(EMX) in Sidney, Australia that was fined by Australia’s ACMA (Australian Communications and Media Authority).  EMX allegedly purchased a list from a third party that supposedly said that they obtained consent from their customers to receive SMS messages.
I found it interesting that we are already […]


http://www.itnews.com.au/News/92141,emx-reaches-10000-sms-spam-settlement-with-acma.aspx

This was an interesting article that talked about a small firm(EMX) in Sidney, Australia that was fined by Australia’s ACMA (Australian Communications and Media Authority).  EMX allegedly purchased a list from a third party that supposedly said that they obtained consent from their customers to receive SMS messages.

I found it interesting that we are already seeing action against Spam through text messages.  Although I have received one or two of these types of messages, I never thought much of them.  As much as people are using cell phones these days, you had to assume that it would only be a matter of time before they would find a way to get into customers inbox through the phone.

I was also impressed by the ACMA stepping up and taking what seems to be a very small firm and putting their foot and not tollerating any breaches in the laws of ACMA.  Even though the fine does seem minimal compared to some others, hitting a small company like that could potentially cripple these smaller firms.

Opting out of unwanted text messages seems a little extreme.  But, we probably never thought that we have to worry about email before and look where we are now with that.  Anything to get into the Inbox.

I also found it interesting that this small firm consisted of one director and two part time assistants.  It amazing me to see basically mom and pop companies getting into these types of actions.  In this case, this was probably bit of a sting to them and ACMA is making them intiate training and go through a reporting regime to get them going in the right direction.

Spam goes on!!!

Reerun


Link to original post

You may be interested

Big Data Revolution in Agriculture Industry: Opportunities and Challenges
Analytics
25 views
Analytics
25 views

Big Data Revolution in Agriculture Industry: Opportunities and Challenges

Kayla Matthews - July 24, 2017

Big data is all about efficiency. There are many types of data available, and many ways to use that information.…

How SAP Hana is Driving Big Data Startups
Big Data
298 shares3,195 views
Big Data
298 shares3,195 views

How SAP Hana is Driving Big Data Startups

Ryan Kh - July 20, 2017

The first version of SAP Hana was released in 2010, before Hadoop and other big data extraction tools were introduced.…

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion
Data Management
154 views
Data Management
154 views

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion

Manish Bhickta - July 20, 2017

Physical Data destruction techniques are efficient enough to destroy data, but they can never be considered eco-friendly. On the other…