Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Google and Amazon as Benchmarkers
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Google and Amazon as Benchmarkers
Business IntelligenceData MiningData WarehousingPredictive Analytics

Google and Amazon as Benchmarkers

TheodoreOmtzigt
TheodoreOmtzigt
3 Min Read
SHARE

One of the most interesting aspects of cloud computing is the opportunity for benchmarking. Instead of paying market research firms Gartner or IDC thousands of dollars, industry wide benchmarking data would be readily integrated in the workflow offered by a cloud computing provider. SaaS, because of its single workflow focus, will be in the early lead to provide this added value to its customers. As a matter of fact, when I am evaluating SaaS pr…


One of the most interesting aspects of cloud computing is the opportunity for benchmarking. Instead of paying market research firms Gartner or IDC thousands of dollars, industry wide benchmarking data would be readily integrated in the workflow offered by a cloud computing provider. SaaS, because of its single workflow focus, will be in the early lead to provide this added value to its customers. As a matter of fact, when I am evaluating SaaS providers and find out that they don’t offer benchmarking, I discount them for two reasons.

  • The core functionality I buy from a SaaS provider is the best-known-practice for the workflow they offer. We all know that best-known-practices involve some performance based feedback mechanism. Thus if a SaaS provider doesn’t have benchmarking, they don’t have the best-known-practice.
  • More Read

    SaaS Business Intelligence Solves the Data Silo Problem
    High-Performing Predictive Analytics with R and Hadoop
    Metadata versus Taxonomy
    MicroStrategy Announces MicroStrategy 9
    Automate the Boring But Essential Parts of Your Data Warehouse
  • Given that benchmarking is a core tenet of SaaS, if a SaaS provider does not offer benchmarking it is most likely because they don’t have enough customers signed up to generate reasonable statistics and thus their longevity is in doubt.
  • The next innovation in benchmarking is when Google and Amazon jump in. Google has already started with Google Trends, but the real business value is held by online retailers like Amazon. Amazon as part of its own offering already demonstrates lots of benchmarking prowess in generating customer focused result pages that bring together your query and purchasing history and that of other shoppers that appear to be similar in context of your current query/purchase. For retailers this is so powerful. Amazon as a cloud computing provider has its platform perfectly positioned to attracked more specialized retailers that would not have the scale to do proper benchmarking. There is no doubt in my mind that Amazon will leverage this incredible information asset and make oodles of money.
    <–URL–>

    Share This Article
    Facebook Pinterest LinkedIn
    Share

    Follow us on Facebook

    Latest News

    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    Analytics Big Data Exclusive
    ai in marketing
    How AI and Smart Platforms Improve Email Marketing
    Artificial Intelligence Exclusive Marketing
    AI Document Verification for Legal Firms: Importance & Top Tools
    AI Document Verification for Legal Firms: Importance & Top Tools
    Artificial Intelligence Exclusive
    AI supply chain
    AI Tools Are Strengthening Global Supply Chains
    Artificial Intelligence Exclusive

    Stay Connected

    1.2kFollowersLike
    33.7kFollowersFollow
    222FollowersPin

    You Might also Like

    The Seven Deadly Sins of Information Management, Part 1: Wrath

    4 Min Read

    Interactive Analysis and Related Tools – Part II

    4 Min Read
    Artificial Intelligence in PPC Marketing
    Artificial Intelligence

    AI Leads to New Complications and Opportunities in PPC Marketing

    7 Min Read

    Listening In: Big Ideas About Big Data

    4 Min Read

    SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

    ai in ecommerce
    Artificial Intelligence for eCommerce: A Closer Look
    Artificial Intelligence
    ai is improving the safety of cars
    From Bolts to Bots: How AI Is Fortifying the Automotive Industry
    Artificial Intelligence

    Quick Link

    • About
    • Contact
    • Privacy
    Follow US
    © 2008-25 SmartData Collective. All Rights Reserved.
    Go to mobile version
    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?