Service In Action: Customer Acquisition

November 20, 2008
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We met Polly Wong at our Panel of Peers Annual Conference in March and have been wanting to have her speak at one of our Service In Action calls ever since. Join tomorrow’s SIA Call to hear her insight on Customer Acquisition.

Learn her suggestions to help remedy a challenge all eMarketers face – keeping lists healthy, continually adding new (quality) names and steering consumers down the path of mutually beneficial exchange. You’ll learn ways to


We met Polly Wong at our Panel of Peers Annual Conference in March and have been wanting to have her speak at one of our Service In Action calls ever since. Join tomorrow’s SIA Call to hear her insight on Customer Acquisition.

Learn her suggestions to help remedy a challenge all eMarketers face – keeping lists healthy, continually adding new (quality) names and steering consumers down the path of mutually beneficial exchange. You’ll learn ways to identify and recruit recipients, gain a greater insight and entice them to read your messages.

ABOUT POLLY
Polly Wong serves as Managing Partner of the Growth Strategies Group – the strategic services division of Belardi Ostroy, a full-service marketing firm, working with companies like JCrew, Williams-Sonoma, Smith & Hawken, Sundance, Coldwater Creek and Wine Enthusiast.

Prior to Belardi Ostroy, Polly spent over a decade on the brand side for companies including Eddie Bauer, RedEnvelope and Williams-Sonoma, her experience spans catalog, web and retail channel marketing. Polly is the author of the Directly Speaking Blog – be sure to visit her prior to the call.

As always, feel free to email us with your questions/ comments about this month’s call or suggestions for upcoming SIA topics.
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