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Analytics & Business Intelligence


Yellowfin’s Year in Review: Top 9 Business Intelligence developments of 2011

February 13, 2012 by Lachlan James

Inexorable and unrelenting. These words encapsulate the collective year that was in Business Intelligence (BI). The constant interaction between marketplace and vendor, each hurtling towards the other at increasing speed, was reminiscent of The Joker’s infamous line in Christopher Nolan’s The Dark Knight – “An unstoppable force meets an immoveable object”. Although, the fast-paced progression of 2011’s BI market delivered markedly more buoyant viewing than the latest installment of the Batman saga. So, strap yourself into your dark, metallic and oh-so-ridiculous vehicle of choice, as we dissect all the major elements of anarchy – the Joker’s, Penguin’s and Riddler’s – in BI city’s year that was...[read more]


What are Advanced Segments in Google Analytics and Why You Should Use Them

January 23, 2012 by Dominick Frasso

Google Analytics Advanced Segmentation is a great way to get in-depth analysis on the performance of your website across different channels. This level of data takes you deeper than the generic default level data that Google Analytics provides on your website.[read more]

The analyst function is dead

September 9, 2011 by Michael Ensley

"The role of the operational analyst has moved from the business into both Finance and into IT. The Finance team typically focuses only upon the financial outcomes of the business and has left the operational side of the business to the IT team."[read more]