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Analytics

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A Day Late and Big Data Architecture Short

June 29, 2015 by Paul Barsch

In the mad-dash to “do something” in big data without a strategy, IT managers and business users alike seem to continuously jump on the latest technology (today it’s Spark) and thus become inevitable case studies for Gartner’s well documented hype cycle.[read more]

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Adopting a User Behavior Analytics (UBA) Solution

June 25, 2015 by Idan Tendler

The key to stopping hackers & rogue employees already exists in the enterprise in the form of user related data repositories. With the right analytics that focus on user behavior, security analysts can gain much needed context to better understand the insider threats they face on a daily basis.[read more]

Even Chocolate Needs Smart Data

June 25, 2015 by Andre Bourque

How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant to try the latest "new fangled" marketing techniques. Chocolate is the same way.[read more]

Figure Out Why You Should Use Big Data Before You Figure Out How

June 24, 2015 by RK Paleru
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This is about the approaches to “big-data” technology. However, I start with a little detour and analogy on innovation. The purpose of this analogy is to trigger “Enterprise IT Organizations” to think outside convention before embarking on a journey to adopt or build “big-data," “data management,” “data integration” and related services.[read more]

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Privacy Concerns Are Slowing Big Data Adoption Within Healthcare

June 23, 2015 by Jonathan Buckley

The problem is a lack of transparency and openness that exists in the healthcare system. Most patients don’t understand how their information is being used, or what data is shared. They don’t know if their identities remain private and if hospitals are treating their documents carefully with proper security measures in place. That’s a lot of ambiguity for such important and sensitive material.[read more]

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Big Data Hadoop Use Cases in the Oil and Gas Industry

June 22, 2015 by Dave Mendle
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While U.S. oil production has begun expanding - so much so that the International Energy Agency predicts that by 2016 the US will surpass Saudi Arabia and Russia - the rest of the world’s oil production has ceased to expand. In an effort to streamline and optimize oil and gas production methods, advances in instrumentation, process automation, collaboration, and data management are being developed.[read more]

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How Big Data Affects Us Through the Internet of Things

June 19, 2015 by Dave Mendle

Although big data is ever-present in our lives, it can be difficult to understand how much it really has changed our day-to-day living. Let’s take a closer look at how big data has weaved its way into the lives of many consumers today, via the Internet of Things (IoT).[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

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4 Considerations When Choosing a Hadoop Distribution

June 18, 2015 by Dave Mendle

Choosing the right Hadoop distribution can be a tricky process. Many businesses looking to adopt Hadoop in their data infrastructure have a hard time figuring out what really differentiates one distribution from another. With so many options available, it’s easy to get lost in the choices.[read more]

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The IoT and Big Data Are Teaming Up to Push Healthcare Further Than Ever

June 17, 2015 by Jared Jaureguy

In the move to take healthcare to the next level, no conversation would be complete without a discussion on the impact of big data. With so many hospitals and health institutions using electronic medical records now, the amount of data being collected on patients has reached record numbers. Hospitals are well aware of the importance of big data and how it can help in the prevention and treatment of diseases and other health problems.[read more]

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Is Your Data Big?

June 15, 2015 by Dave Mendle
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So you’ve heard all the buzz about data. It’s big. Apparently, big data is all around us. That’s what they say anyway. Truthfully, it can be difficult as a business owner to identify where you stand in the grand universe of big data. How big is your data? How are you using it? Would you benefit from using the right big data technology? In short, how do you know if your business is part of this big data revolution? Well, let me help you answer that.[read more]

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Using Recommendation Engines to Reduce Subscription Service Churn

June 12, 2015 by Dave Mendle

Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine being able to know, in near-time, what your customers really want and when they want it. For a subscription service, the gold is even brighter: You can deliver your customers’ desires directly to them, leading to a dramatic reduction in churn.[read more]

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Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

What Angry Birds Can Teach Us About Analytics

June 11, 2015 by Bill Franks

There is a lot of work in the industry today aimed at simplifying analytics processes by abstracting the complexity of underlying analytical platforms. One example is the Teradata Unified Data Architecture, which I like to call a Unified Analytics Environment. While I naturally know Teradata’s approach best since I work for the company, there are other organizations aiming for the same goal. The future is heading in this direction.[read more]

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Competitive Intelligence and 6 Tips for Its Effective Use

June 5, 2015 by Patrick Gerald

It is an exciting time to market a business. Modern competitive intelligence and monitoring analytics have come a long way, yet understanding how the process works is only half the battle. Take these 6 tips into account when planning your data collection strategy.[read more]