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Business Intelligence

10 Reasons Why Now Is the Time to Get into Big Data

June 12, 2015 by Rick Delgado

Big data is a key that'll explain specifically what your consumers really think about your product. Big data is even being used in medical research for companies that do personalized medicine or companion diagnostics, and need to analyze large amounts of biological data. You'll be able to use your insight to easily get a better picture of your customers based out of different geographic areas and belonging to different demographic groups.[read more]

When Big Hearts Meet Big Data: 6 Nonprofits Using Data to Change the World

June 12, 2015 by Sima Thakkar
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When people think of big data, they often think of machines, robots and things that might be generally impersonal. But when you couple data with an altruistic mission, the results can be astounding. As we sink deeper into the digital era, nonprofits are now presented with new opportunities. For example, 56% of people donated to an organization because they read a story via social media. Fundraising sites such as DonorsChoose.org, Causes.com and Network for Good allow organizations to raise money with a simple click of a button.[read more]

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Using Recommendation Engines to Reduce Subscription Service Churn

June 12, 2015 by Dave Mendle

Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine being able to know, in near-time, what your customers really want and when they want it. For a subscription service, the gold is even brighter: You can deliver your customers’ desires directly to them, leading to a dramatic reduction in churn.[read more]

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Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

What Angry Birds Can Teach Us About Analytics

June 11, 2015 by Bill Franks

There is a lot of work in the industry today aimed at simplifying analytics processes by abstracting the complexity of underlying analytical platforms. One example is the Teradata Unified Data Architecture, which I like to call a Unified Analytics Environment. While I naturally know Teradata’s approach best since I work for the company, there are other organizations aiming for the same goal. The future is heading in this direction.[read more]

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Online Invoicing Solutions: Boring Billing Just Got Better

June 10, 2015 by Vernessa Taylor

Moving internal billing to online invoicing is a smart business decision. The bottom-line similarities between moving IT operations to the cloud and shifting invoicing to the cloud are many. Then there are a few esoteric reasons, like curing boredom, relieving stress, and reducing errors. Advanced features in online invoicing are making the benefits hard to ignore.[read more]

How Small Businesses Can Use Big Data

June 10, 2015 by Keith Tully
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As a small business owner, you may think that Big Data could not be any sort of help to you. After all, that market is for big businesses with lots and lots of resources. In reality that isn’t actually true. As a small business you can make use of Big Data in your own unique way.[read more]

Data = Opportunity: But Are You Monetizing Information?

May 28, 2015 by RK Paleru
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In 2001, Gartner analyst Doug Laney, coined the term “big-data”, to articulate the impending explosion in Volume, Variety, and Velocity (“the 3 Vs”) of data in society. Much has been talked since about big-data. Today the term big-data is primarily used to describe “how” technology can handle these large and disparate sets of data, not “what” can be done with big-data.[read more]

How to Ensure Protection of Critical Business Data

May 26, 2015 by Peter Davidson

Hackers and digital scam artists who make a living out of stealing sensitive business related information from corporate computers have been in existence for as long as the internet has existed. Trade secrets and classified e-mail threads are often published online and sold to the highest bidder by these hackers, which can cause incalculable damage to the reputation and wellbeing of the company in question.[read more]

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]

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Why the Chief Data Officer is the Hottest Job of the 21st Century

May 20, 2015 by Jeff Brown
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Cheif data officer.

In 2012, Harvard Business Review boldly named the Data Scientist “The Sexiest Job of the 21st Century.” In 2013, reporters at CNBC gave the same nod to data analysts, saying it was one of the most sought-after positions. Even U.S. Secretary of Commerce Penny Pritzker came out praising the Chief Data Officer (CDO).[read more]

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5 Smart Data Tips for New CIOs to Drive Business

May 15, 2015 by Bob Dvorak

Whether its day one or day 501, it’s practically vital for CIOs to make a splash and prove their worth. While business executives tend to dismiss the CIO as a strategic partner, the emergence of new digital tools, the need for reliable data and a growing demand for analytics have provided CIOs ammo to prove otherwise.[read more]

All Is Not Lost: Finding Value In Marketing Attribution Data

May 15, 2015 by Bill Franks

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively the same aggregate credit to each marketing lever and also the same credit as a random method.[read more]

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Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit

May 8, 2015 by Trips Reddy

The 2015 CDO Summit.

The CDO Summit 2015 (at the Thomson Reuters office in New York City) hosted Chief Digital Officers, Chief Data Officers and other C-suite digital leaders from a range of industries including retail, finance, healthcare and technology. Organized by the CDO Club, a packed day of sessions, panels and knowledge-sharing highlighted original research, the CDO jobs landscape and the challenges faced by CDOs as they focus on digital transformation at their companies.[read more]

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Is VoIP Offering You Any Real Benefit?

May 8, 2015 by Richard Smith
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Experts opine that instead of the myriad benefits offered by VoIP, we still need to have a disaster recovery system in place in order to make VoIP future ready. Hosted VoIP systems, for instance, allow several points of protection in order to support communication recovery. There should be enough scope for rerouting calls to other locations as well.[read more]