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Business Intelligence

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How Big Data Analytics is Driving The Future of Technological Business Success

July 6, 2016 by Rehan Sheikh
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Why Big Data Analytics is pertinent to ultimate business sucessThere are many tools available to help keep businesses ahead of their competition, but perhaps none are as valuable as those that provide data analysis. Analyzing public data can enable a business to preempt trends and understand customers’ needs and desires. This last can be...[read more]

How Airlines Measure Loyalty Using Big Data & Analytics

July 5, 2016 by Mark Ross-Smith

An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on airline tickets or one that filters millions of credit card miles through the banks?[read more]

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Ways CRM Adoption Creates Seamless Revenue Making Opportunities

July 1, 2016 by Shraddha Tewari

In order to stay in pace with the customers’ demand, businesses must administer CRM technologies to reap the maximum benefits out of customer data and create double-glazing sales number.[read more]

Technology Factors to Consider when Acquiring a New Business

June 30, 2016 by Kyle Cebull

Mergers and acquisitions can be complicated.  You’re buried in spreadsheets and profit and loss reports, conducting interviews and trying to understand every aspect of how the business operates. Often an overlooked aspect of acquisition or mergers is technology. Because technology can make or break a business, it’s an important...[read more]

Tactics to Hyper-personalization

June 29, 2016 by Sandeep Raut

By now we have all heard the importance of personalization and how companies like Amazon use data science for personalization of “Customer who bought this…” to their customers. The latest trend however is hyper-personalization in almost every industry from Retail to Travel to Hospitality and so on. Hyper-personalization is use...[read more]

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Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

June 29, 2016 by Maria Grineva

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the value of its data. Yet, most of the startups I speak with are shocked to learn how much money they’re leaving on the table as a result of...[read more]

Retail Data Monetization: Are you sitting on top of a retail goldmine?

June 28, 2016 by Ajith Nayar

The majority of sales generated in the 4.5 trillion dollar US retail market is in-store and the volume of transaction data collected at various points in the trading process is immense. This data is a treasure trove of customer insight as well as product performance. While many retailers mine this data to gain specific insights into understanding their shoppers better, the possibilities that such data analysis opens up is largely untapped.[read more]

Marketing Planning Improves Performance

June 27, 2016 by Mark Smith

As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer preferences and produce effective programs and campaigns to attract them. In the online world where customers can jump instantly from one company to another, Marketing must...[read more]

What Is That Report Worth?

June 24, 2016 by Greg Olson

 As we mentioned previously, data is being collected at a record and ever increasing pace.  While the mounds of data continue to grow, businesses continue to invest in IT infrastructure, data warehouses, and software solutions.  They also spent a lot of time cleansing, manipulating, and scrubbing data to get to the...[read more]

The Mastery of Marketing Performance Management

June 20, 2016 by Mark Smith

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. In general, while performance management has been conducted effectively at the corporate levels, it has been a...[read more]

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Three Best Tools To Enhance Your Online Banking

June 16, 2016 by Konstantin Rabin
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Banks used to be boring. Put your money in or take it out—this was basically it. Over time, when banking went universal with investments, insurances, mortgages and so on, it became more flexible, but also more complex. Fortunately, online banking simplified many processes and enabled more services available to customers. The question is, do banks really need more functionality around their usual business? Do their clients want bells and whistles in transactional systems? Is simple really better?[read more]

6 hidden costs of Business Intelligence

June 14, 2016 by Joe Stangarone

While implementing Business Intelligence can drive revenue and save money, many businesses underestimate the deployment and ownership costs of BI. Besides the cost of software, they don’t anticipate the fees that crop up during some BI implementations. In this article, we explore a few common “hidden” fees of BI that you cannot ignore.[read more]

What SAP Users Think About Digital Transformation

June 13, 2016 by Timo Elliott

Last month, the US and German SAP user communities released a white paper on Digital Transformation: The SAP User Community Perspective.It’s a must-read, and speaks for itself, but here are a few highlights to give you a flavor [with my emphasis added!]What is Digital Transformation?The relentless pursuit of the conversion of...[read more]

Want To Get The Most Out of Your Salesforce CRM? Read This!

June 8, 2016 by Girish Jashnani

Salesforce CRM Software is well aligned with the business processes in your company. You can then proceed to give these objects the names of your business processes. After doing this, you can populate the CRM software with data about these processes. The role played by the Salesforce CRM adjusts over time to accommodate the changing attitudes of the customers.[read more]

Integrating the Commerce Experience: Salesforce to Acquire Demandware

June 7, 2016 by Michael Fauscette

There’s a lot of good analysis coming out on Salesforce’s announcement last week  on the intent to acquire Demandware and move into the commerce platform business. If you’re looking for some good reads, try this post by Paul Greenberg or this post from Ray Wang. I don’t intend to rehash what my colleagues have already said quite...[read more]