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Business Intelligence


Can Big Data Help Your Business Get Funding?

March 28, 2016 by Sean Mallon

 Think about all the information flowing between your business and your customers every day. This is “big data,” the total picture of every financial and social interaction that occurs during the regular course of doing business. This type of data also includes credit information, current and past borrowing behaviors and the ups and...[read more]

Modern BI: From Reporting to Predictive

March 22, 2016 by Timo Elliott

Over the last few months, I’ve seen more and more examples of organizations moving to modern analytics approaches based on real-time, actionable data, with greater use of predictive technology.For example, Julian Pimm-Smith of Pret a Manger gave a great overview of the company’s analytic projects at a recent UK Innovation Forum event in...[read more]


Companies Paint Colorful Picture with Big Data

March 21, 2016 by Jessica Oaks

Big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Here is how major brands utilize data.[read more]

Interactive Intelligence Doubles Down on Cloud Computing

March 16, 2016 by Richard Snow

Six months ago I wrote that Interactive Intelligence bases its product strategy on continued support of its three core products: CIC, CaaS and PureCloud. During a recent briefing CMO Jeff Platón made it clear that although the company continues to support all three, its main focus will be PureCloud Engage that is also certified...[read more]


In a World Full of Data, Can Analytics See the Market Trends?

March 13, 2016 by Ryan Kh

The IoT has put an array of data before us, but can this information help us understand previously unpredictable trends? As computers get better at connecting all of this information – from common Twitter topics to Google searches – we may be nearing a time when computers will be better equipped to choose stocks than people.In the past,...[read more]


Are You Making Use Of Salesforce1 For Your Business

March 5, 2016 by Anand Srinivasan

Competitiveness in business is largely measured in agility today. Salesforce1 helps businesses build custom applications that cater to specific needs of the sales team or the customers.[read more]


Big Data Analytics in Latin America: Stormy Waters, but the Tide is Rising

March 4, 2016 by Kevin Petrie

How industry leaders can stay one step ahead of tech developments in Latin America[read more]


No Time to Waste! 5 Essential Features for Your Information Intelligence Solution

February 29, 2016 by Luca Scagliarini

Strategic information analysis is one of the most important activities that your company can perform. The fruits of this labor, especially when consolidated throughout the organization, inform everything from marketing and innovation, to risk management activities. To achieve this level of performance, you’ll need more than a simple...[read more]

How Four Key Principles Built a Data-Driven Company

February 11, 2016 by Daniel Levine

Anthony Thomas is the co-founder of a company called Sticker Mule, which he runs using four core tenets: Build a metrics-driven culture from day one, focus on a core group of metrics, make performance data available company-wide, and fix what’s broken.[read more]


Smart Business Intelligence Applications For the iPhone in 2016

February 9, 2016 by Ryan Kh

Mobile business intelligence is no longer recognized as a nice-to-have feature since it has become paramount to a company’s productivity. With this system, there is no need to restrict your business to four walls. These applications enable employees to make informed business decisions on-the-go and thereby improve the company’s bottom line. Listed below are some mobile BI applications for the iPhone that every entrepreneur needs.[read more]

How BI can Help Shape the Telecom Customer Experience

January 26, 2016 by Annie Bustos

To elaborate further on last week’s post, let’s delve a little deeper on how implementing a business intelligence (BI) strategy can help improve the telecom customer experience.[read more]


Reasons Why Business Intelligence is the New BFF of All Online Marketers

January 25, 2016 by Ryan Kh

The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.[read more]


Hiring a Data Scientist? Machine Intelligence Can Help

January 19, 2016 by Scott Howser

As data scientists are all the hype right now, many companies are hiring them without knowing how to best utilize their skills. This leads to a huge expense and a waste of resources. It’s the classic “if it’s not broke, don’t fix it” mentality. Businesses need to know why—even if—they need a data scientist and know what they’re looking to get out of the investment before bringing one on board.[read more]

Long Term Financial Planning with Financial Data Analytics

January 19, 2016 by Sarah Smith

Big data is a statement that covers all information processing and gathering on a macro scale. With so much data flowing, a common thread is needed for actionable insights that are based on inputs. For online businesses, user behavior analytics and marketing are two sources of information, which trigger the need for taking action. Without efficient data optimization, there is poor use of money. It is due to the poor retention and lost conversations. Big data without action and insights becomes numbers without any real purpose. Most international online companies use big data to make improvements on customer, conversion marketing and website designs.[read more]


The Advantages of Data Visualization for Business

January 18, 2016 by Ryan Kh

Understanding the data in front of you is pivotal in not just understanding it but also planning and implementing it in the future. Data visualisation allows us to see trends, patterns and changes clearly and understand what changes to make. However, there are even more advantages and we’re going to take a look at them in this piece.[read more]