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Business Intelligence

Taking the Mystery Out of Big Data

July 10, 2015 by Doug Lautzenheiser

In the not-so-distant past, firms tracked their own internal transactions and master data (products, customers, employees, and so forth) but little else. Companies probably only had very large databases if their industry called for high-volume and high-speed applications such as telecommunication, shipping, or point of sales. Even then, these transactions were all formatted in a standard way and could be saved inside the relational database IBM designed in the 1960s.[read more]

How Data Is Helping Sports Teams Increase ROI, Even in Off-Season

July 10, 2015 by Trips Reddy

Learn how the Florida Panthers are unifying data from disparate systems, third-party vendors and social media sites, so they can see who’s buying tickets, attending games and interacting with their content. This enables the Panthers to get a “360-degree fan view,” communicate one-to-one with them, sell thousands of tickets, find sponsorships and match the right experiences with the right fans.[read more]


Big Data for SMEs

July 9, 2015 by Bruce Robbins

I can see a large number of advantages for SME's in using big data technology on small and private data sets but are there also many reasons for them to look to Big Data itself. A recent survey we ran found that it is the top priority for SME's but first of all; what is big data?[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]


4 Considerations When Choosing a Hadoop Distribution

June 18, 2015 by Dave Mendle

Choosing the right Hadoop distribution can be a tricky process. Many businesses looking to adopt Hadoop in their data infrastructure have a hard time figuring out what really differentiates one distribution from another. With so many options available, it’s easy to get lost in the choices.[read more]

10 Reasons Why Now Is the Time to Get into Big Data

June 12, 2015 by Rick Delgado

Big data is a key that'll explain specifically what your consumers really think about your product. Big data is even being used in medical research for companies that do personalized medicine or companion diagnostics, and need to analyze large amounts of biological data. You'll be able to use your insight to easily get a better picture of your customers based out of different geographic areas and belonging to different demographic groups.[read more]

When Big Hearts Meet Big Data: 6 Nonprofits Using Data to Change the World

June 12, 2015 by Sima Thakkar

When people think of big data, they often think of machines, robots and things that might be generally impersonal. But when you couple data with an altruistic mission, the results can be astounding. As we sink deeper into the digital era, nonprofits are now presented with new opportunities. For example, 56% of people donated to an organization because they read a story via social media. Fundraising sites such as, and Network for Good allow organizations to raise money with a simple click of a button.[read more]


Using Recommendation Engines to Reduce Subscription Service Churn

June 12, 2015 by Dave Mendle

Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine being able to know, in near-time, what your customers really want and when they want it. For a subscription service, the gold is even brighter: You can deliver your customers’ desires directly to them, leading to a dramatic reduction in churn.[read more]


Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

What Angry Birds Can Teach Us About Analytics

June 11, 2015 by Bill Franks

There is a lot of work in the industry today aimed at simplifying analytics processes by abstracting the complexity of underlying analytical platforms. One example is the Teradata Unified Data Architecture, which I like to call a Unified Analytics Environment. While I naturally know Teradata’s approach best since I work for the company, there are other organizations aiming for the same goal. The future is heading in this direction.[read more]


Online Invoicing Solutions: Boring Billing Just Got Better

June 10, 2015 by Vernessa Taylor

Moving internal billing to online invoicing is a smart business decision. The bottom-line similarities between moving IT operations to the cloud and shifting invoicing to the cloud are many. Then there are a few esoteric reasons, like curing boredom, relieving stress, and reducing errors. Advanced features in online invoicing are making the benefits hard to ignore.[read more]

How Small Businesses Can Use Big Data

June 10, 2015 by Keith Tully

As a small business owner, you may think that Big Data could not be any sort of help to you. After all, that market is for big businesses with lots and lots of resources. In reality that isn’t actually true. As a small business you can make use of Big Data in your own unique way.[read more]

Data = Opportunity: But Are You Monetizing Information?

May 28, 2015 by RK Paleru

In 2001, Gartner analyst Doug Laney, coined the term “big-data”, to articulate the impending explosion in Volume, Variety, and Velocity (“the 3 Vs”) of data in society. Much has been talked since about big-data. Today the term big-data is primarily used to describe “how” technology can handle these large and disparate sets of data, not “what” can be done with big-data.[read more]

How to Ensure Protection of Critical Business Data

May 26, 2015 by Peter Davidson

Hackers and digital scam artists who make a living out of stealing sensitive business related information from corporate computers have been in existence for as long as the internet has existed. Trade secrets and classified e-mail threads are often published online and sold to the highest bidder by these hackers, which can cause incalculable damage to the reputation and wellbeing of the company in question.[read more]

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]