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How to Create Effective B2B Retargeting Campaigns

May 4, 2016 by Erin Polka

Does your sales team wish that they could create some sort of relationship with prospects before reaching out to them for the first time?  Thankfully, with the emergence of marketing tools, insight data, and flexible platforms, it is possible:...[read more]

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5 Ways to Improve Organizational Learning with Big Data Analytics

May 3, 2016 by Anand Srivastava
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Some things can never change when the concept of internet boom is taken into account. Since the dawn of human civilization, data has been at the forefront — dominating every piece of innovation. Over the period of centuries, we have evolved and so...[read more]

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Enhancing Personalization Through Explicit User Feedback

May 3, 2016 by Huba Gaspar

A brief account of technologies, practices, and ongoing research that aim to employ "explicit user feedback" in creating enhanced personalized online experiences for users.[read more]

Going Beyond Good IT: What Makes Great Business Technology?

May 3, 2016 by Kyle Cebull

We have a lot of worthy competitors in the markets we serve. They provide really good IT services. Some of them are even Managed Services companies, and those companies are perfectly fine. But what does it take to stand out in a sea of competition...[read more]

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NPV Considerations for Open Source Big Data Technologies

May 2, 2016 by Paul Barsch

Net Present Value (NPV) offers a compelling look at whether the present value of cash inflows expected from your proposed open source big data project exceed what’s potentially going out in terms of cash.[read more]

What is the biggest challenge for Big Data? (5 years on)

April 28, 2016 by Tony Bain

Five years doesn't half fly when you’re having fun!  In this post from 2011 I highlighted some of the challenges facing the “big data revolution” centring on a lack of people with the right skills to deliver value on the proposition.  Fast...[read more]