Overcoming Data Management Challenges in Online Channel

With ubiquitous availability of broadband networks and widespread availability of smart devices to access the web at affordable prices there is dramatic increase in online traffic that is driving the need for understanding customer behaviours at wire-speed across offline and online channels. Customers are increasingly using websites to look for best offers before walking into a shop to purchase, interacting with their network of friends online to share a poor experience or provide feedback on service quality of their provider thereby influencing future buying decisions.

With ubiquitous availability of broadband networks and widespread availability of smart devices to access the web at affordable prices there is dramatic increase in online traffic that is driving the need for understanding customer behaviours at wire-speed across offline and online channels. Customers are increasingly using websites to look for best offers before walking into a shop to purchase, interacting with their network of friends online to share a poor experience or provide feedback on service quality of their provider thereby influencing future buying decisions.

Whether you are a retailer, banker or communication service provider, the online channel is high on the agenda for every organisation. Amongst other things, integrating online with traditional channels involves:

• Developing an integrated view of customer interactions across all channels
• Shift towards personalisation
• Real-time campaigns with integrated analytics
• Leveraging business partnerships to provide Ad-supported campaigns that can enable customer retention and loyalty
• Tapping into event-driven marketing to turn poor customer experience into profitable outcome
• Quality of data to make reliable decisions during moments of interaction
• Integrated and detailed data to support holistic view of the customer

Are you ready for the challenge?
Here is a unique opportunity to attend the Teradata Universe Conference in Sydney, Australia. There are great international speakers who will speak on a variety of topics that would be of interest to all IT and business professionals.

Share your challenges and interact with the industry experts James Perkins (ShopDirect) and Melanie Clark (Perceptics) to gain insights from their extensive real-world experience in enterprise data warehousing and analytics to gain competitive advantage from integrated marketing and personalised customer interactions. I will facilitate this session, however there will be other hot topics discussed during parallel Best Practice sessions on the day.

Key takeaways from the “Overcoming Data Management Challenges in Integrating Online Channels” session:

1. How to get started
2. How to bridge the offline and online gaps when integrating all channels
3. The need for data quality for confidence in real-time decision making
4. Value of time series data in optimising marketing communication

I hope to see you at Teradata Universe.

Sundara Raman