By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Overcoming Data Management Challenges in Online Channel
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Overcoming Data Management Challenges in Online Channel
Data MiningData QualityData VisualizationData Warehousing

Overcoming Data Management Challenges in Online Channel

TeradataAusNZ
Last updated: 2011/05/02 at 4:00 AM
TeradataAusNZ
3 Min Read
SHARE

With ubiquitous availability of broadband networks and widespread availability of smart devices to access the web at affordable prices there is dramatic increase in online traffic that is driving the need for understanding customer behaviours at wire-speed across offline and online channels. Customers are increasingly using websites to look for best offers before walking into a shop to purchase, interacting with their network of friends online to share a poor experience or provide feedback on service quality of their provider thereby influencing future buying decisions.

With ubiquitous availability of broadband networks and widespread availability of smart devices to access the web at affordable prices there is dramatic increase in online traffic that is driving the need for understanding customer behaviours at wire-speed across offline and online channels. Customers are increasingly using websites to look for best offers before walking into a shop to purchase, interacting with their network of friends online to share a poor experience or provide feedback on service quality of their provider thereby influencing future buying decisions.

Whether you are a retailer, banker or communication service provider, the online channel is high on the agenda for every organisation. Amongst other things, integrating online with traditional channels involves:

  • Developing an integrated view of customer interactions across all channels
  • Shift towards personalisation
  • Real-time campaigns with integrated analytics
  • Leveraging business partnerships to provide Ad-supported campaigns that can enable customer retention and loyalty
  • Tapping into event-driven marketing to turn poor customer experience into profitable outcome
  • Quality of data to make reliable decisions during moments of interaction
  • Integrated and detailed data to support holistic view of the customer

Are you ready for the challenge?
Here is a unique opportunity to attend the Teradata Universe Conference in Sydney, Australia. There are great international speakers who will speak on a variety of topics that would be of interest to all IT and business professionals.

More Read

data mining

Data Mining Technology Helps Online Brands Optimize Their Branding

Data Visualization Boosts Business Scalability with Sales Mapping
Use this Strategic Approach to Maximize Your Data’s Value
Niche Data Tactics to Take Your Business to the Next Level
5 Best Practices for Extracting, Analyzing, and Visualizing Data

 

Share your challenges and interact with the industry experts James Perkins (ShopDirect) and Melanie Clark (Perceptics) to gain insights from their extensive real-world experience in enterprise data warehousing and analytics to gain competitive advantage from integrated marketing and personalised customer interactions. I will facilitate this session, however there will be other hot topics discussed during parallel Best Practice sessions on the day.

Key takeaways from the “Overcoming Data Management Challenges in Integrating Online Channels” session:

  1. How to get started
  2. How to bridge the offline and online gaps when integrating all channels
  3. The need for data quality for confidence in real-time decision making
  4. Value of time series data in optimising marketing communication

I hope to see you at Teradata Universe.

 

Sundara Raman

TeradataAusNZ May 2, 2011
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data mining
Data Mining

Data Mining Technology Helps Online Brands Optimize Their Branding

7 Min Read
data visualization for small business
Data Visualization

Data Visualization Boosts Business Scalability with Sales Mapping

7 Min Read
analyzing big data for its quality and value
Big Data

Use this Strategic Approach to Maximize Your Data’s Value

6 Min Read
niche data tactics for business success
Big Data

Niche Data Tactics to Take Your Business to the Next Level

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?