Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Four Trends in Business Intelligence and Data Analytics
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Four Trends in Business Intelligence and Data Analytics
Business Intelligence

Four Trends in Business Intelligence and Data Analytics

Brett Stupakevich
Brett Stupakevich
6 Min Read
SHARE

trending up 300x299 photo (bi in the cloud)

Business Intelligence decisions are moving from the boardroom to the front lines.

trending up 300x299 photo (bi in the cloud)

More Read

Looking at Trees to Understand the Forest
The Future of Soccer is in its Analytics
“Something is not Right!” – Don’t Ignore Your Gut When Analyzing Information
SAS Vertical Strategy
Storing and Mapping Your Life in 3D

Business Intelligence decisions are moving from the boardroom to the front lines.

Business Intelligence decisions are impacting  more and more decisions – especially on the front lines, according to Boris Evelson, a Forrester Research analyst.  The reason for this, as stated in a recent article, is that operational BI is moving toward the front lines with “offerings that integrate data and process dashboards” as well as “event-driven systems that initiate a business process based on certain data conditions.” 

A good example  would be a cellular phone customer service representative (CSR) accessing a customer account and seeing that the customer is eligible for an upgrade when they are making a payment over the phone.  The call center employee can initiate a sale,  in addition to service during the call.

Let’s continue with the cellular CSR example.  The CSR can become a concierge with access to intelligent information about the customer including making account changes to ensure the customer is getting the biggest bang for their buck.  This can apply to cable or all other types of service industries.  By feeding BI to front line employees, your team can be responsive and anticipate business growth opportunities on an individual customer level.

Personal correspondence is becoming more important in analytics data.

Tying everything from recorded phone calls to email to price quotes to integrating your CRM with a LinkedIn profile can give sales or other decision makers a clear view of what’s been said in a purchasing decision.  Knowing this real-time data can establish whether there is more opportunity or can help determine the timeline for closing the deal.

Evelson’s article details one example.  Evelson says that retailers can include comments and complaints from e-mail and phone correspondence in a BI application.  This data can then be used to enhance market segmentation.

Another analyst, John Hagerty from AMR Research, says this trend “holds real promise” because it helps business people make the “right decision.” More information gives them the ability to make better decisions.

The LinkedIn integration has real promise. For instance, this article gives you ideas why LinkedIn “is business intelligence for people.” Some key insights to glean from LinkedIn are knowing who’s doing what (reason to call); knowing what’s happening to whom (reason to call/send a note); knowing who’s wondering what (provide an answer, resource, etc.).  The key here is insight, responding effectively and using information to create opportunities.

BI is moving toward a self-service delivery model.

Instead of just dashboards and reporting – users can pull reports and mine data to make better decisions.  These reports are being used to predict trends and make decisions.  Streamlining data with BI tools can help make this possible.

In a CIO.com article, Gartner’s research vice-president Bill Hostmann says the information infrastructure is shifting to outsourcing and self-service.   “This is the transition CIOs are thinking about and it’s where BI sits.”

One Spotfire customer – Next Era Energy Resources – makes a great case for streamlining data with BI tools.  What was once subjective data compiled manually by a small team of statisticians is now scalable and automated, according to Brad Horn, Next Era’s Energy Director of Wind Analytics. He says they can “perform and deploy more analyses more quickly and reliably.”

“BI in the Cloud” is on the move to go mainstream

The growing trend towards ‘self-service’ analytics capabilities is being accelerated by advances in cloud technologies that further remove barriers to adoption of self-service BI and enhance the collaborative experience. A recent webcast indicates this shift towards Social BI will help companies monitor and mine ever growing streams of data, leveraging convergence of data mining, content analytics, and complex event processing.

Cloud computing and SaaS solutions – including BI applications – are a growing corner of the market because of the reduction in operational costs and lower capital costs.  In a recent blog post entitled “SaaS Business Intelligence…. Hot or Not?,  Shawn Rogers believes it’s clear that SaaS BI is hot since it combines “significant operational and capital savings with growing adoption from both enterprise and SMB markets, elastic and flexible platforms and a growing need to provide business intelligence to a wider and more diverse work force.”

In light of the growing marketplace for web-based software, BI is moving towards the social nature of businesses today. For instance, TIBCO Silver Spotfire is designed so that anyone can interact with data, share data and present data in a format that tells stories. That’s the real core of this trend – the storytelling aspect – by simplifying data and creating visuals and identifying the stories within data, users can relay information quickly and simply to generate buy-in and make decisions. The cloud access makes this even more possible versus having to get the data from the right person when using an on-premise solution.

Amanda Brandon
Spotfire Blogging Team

Image Credit: Mircrosoft Office Clip Art

TAGGED:analytics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Analytics 2020: What will Data Analytics look like in a decade?

3 Min Read
1971 Audi 60L
Big Data

What Will We Call Big Data in 2015?

6 Min Read
Image
Business IntelligenceData MiningExclusiveInside CompaniesMarketingPredictive Analytics

We’re Not Artists: The Craft of Influencing Decision Makers

6 Min Read
data lineage tool
Big Data

7 Data Lineage Tool Tips For Preventing Human Error in Data Processing

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?