The Data Behind Democracy: Analytics and the 2015 UK General Election

April 23, 2015

The Data behind Democracy: Analytics and the 2015 General Election


The upcoming General Election is being lauded as the United Kingdom’s first truly data-driven vote, with the major political parties all using analytics to gain a strategic advantage over the opposition. But how will analytics affect the result come May 7th? How does a party go from Data, to Downing Street?