Cloud technology has streamlined the marketing profession in many ways. Companies have taken their marketing strategies to the cloud in order to reach a larger audience and improve cost-effectiveness.
One of the biggest benefits of aligning cloud technology with marketing strategies is that it gives companies a better opportunity to engage in webinar marketing. The webinar industry market size is projected to be worth $800 million by 2023. This growth is largely driven by advances in cloud technology. Webinar videos take up large amounts of data, which means that it can be very difficult to self-host them on traditional sites. Cloud technology has made it easier to store large numbers of data-intensive webinar videos.
Cloud Technology Paves the Road for New Webinar Marketing Strategies
Webinars have become one of the best tools to use as a new startup or established business to sell products and increase brand awareness. A good webinar can make a difference in your marketing efforts, appealing to a wider audience and granting you the unique opportunity to live stream or present recorded events in high definition. It really is a great example of inbound marketing. Cloud technology has made this form of marketing a lot more feasible in recent years.
If you’re unfamiliar with webinars, it’s time to get acquainted—they’re one of the most important marketing tools available to modern businesses. Video content is still king in 2021, and if you’re going to compete in your industry, you need to master this important skill. In this guide, we’ll cover how to sell using webinar platforms like Vast Conference and the relevance of cloud-based platforms.
Host Diverse Webinars on Cloud Platforms
One of the best ways to take advantage of your webinar platform is by diversifying your content. With a webinar, you can pretty much stream whatever you want, but there are a few things that people expect from a webinar. For starters, most viewers expect to walk away knowing something they didn’t know beforehand. They also expect a certain level of organization, even from a live stream.
Successful webinars require a number of large videos, which take up a lot of data. Fortunately, this is easier to deal with in the age of cloud computing.
The cloud has made it a lot easier to store your webinar content online without running into data storage limitations. The cloud makes it easier to host large webinar series.
Product Tutorials Can Be Personalized with Cloud Tools
One of the most versatile and informative types of content you can host a webinar for is a product tutorial. If you’re new to the industry, this is especially useful for helping to differentiate your product(s) from your competitors. An audience will enjoy seeing how your products work, you’ll answer some pressing questions, and you’ll help cement yourself in the industry as an expert on what you produce.
Product tutorials are best kept short. Anything longer than a half-hour is a bit extensive, especially if you’re detailing a simple product. Keep it short, concise, and informative, and if you’re doing a live stream, leave room for questions.
The idea of product tutorials has evolved with cloud technology. New machine learning algorithms have made it easier to personalize these tutorials. The cloud enables webinar marketers to use this AI technology more easily.
One-On-One Interviews with An Expert
This is an approach that can reap rich rewards for your marketing efforts. Experts in your field can lend serious credibility to both your products and your brand identity. When you’re a new business, you need to establish yourself quickly and prove to consumers that you “know what you’re doing”. Consumers are tired of companies using back-handed methods to get them to buy their products, which are often cheaply-made or don’t live up to standards. The victim-blaming that occurs in our modern economy is getting out of hand, and it’s up to the businesses operating within the economy to make a positive change.
An interview with an expert can demonstrate how your product meets the needs of the consumers, lending the credentials of your expert to the cause.
This is another development that has become easier with cloud technology. The cloud enables people to connect with each other in real-time in ways that wouldn’t have previously been possible.
Customers appreciate when they can get more value for their dollar, and if you’re charging money for a webinar, they probably expect to learn something from it. Training or skillshare sessions can be incredibly valuable to customers, and contrary to belief, if you share the skills your business offers with customers, that doesn’t mean you’ll experience a drop in revenue. Investing in your customers is one of the best ways to ensure they remain loyal to your brand.
Promote Your Events
If you want your webinar to be successful, you need to promote it everywhere you can. Some webinar platforms actually include the ability to integrate with platforms like Facebook, so while you’re live streaming on your webinar platform, you’re also live streaming on social media. This is a good way to get the word out and potentially attract more people to the webinar.
Don’t make the mistake of thinking a webinar will promote itself. If you offer good content, it will certainly make a difference; but you have to actually get out and spread the word to your audience if you expect anyone to show up.
Make Sure Your Links Are Accessible
Make sure the links to your current and previous webinars are accessible and easy to find. The last thing you want is to miss out on an audience because they couldn’t find the link to your webinar. Post them on your website, social media accounts, etc.
Create Engaging Content
The most important thing to remember when you’re trying to sell something via webinar is to create engaging content. Not only does engaging content keep your audience focused on what you’re presenting, but it also makes them feel they’re getting more value from the presentation. If you’ve ever been to a boring webinar, you probably didn’t want to buy the products they were presenting. Remember that you’re also trying to entertain the audience, so keep things interesting.
A good place to start is by telling a relatable story. When we meet new people, we often look for similarities, and a relatable story can act as a bridge between you and your audience. Maybe tell the story of how you had a problem that inspired you to create your product. Your product helped solve your problem, so it should help the customers, too.
Cloud Technology is a Gamechanger for Webinar Marketing
Webinar marketing has become a central component of modern marketing strategies. It wouldn’t be nearly as effective without cloud technology. New advances in the cloud have made it a lot easier and more effective.