Revolution Analytics CEO: Big Data Is a New Management Discipline

Dave Rich has an interesting theory explaining the rapidly growing interest and investment in big data and specifically, in predictive analytics, over the last few years. “When the 2008 recession hit,” he told me recently, “the question was how come we weren’t better prepared with all the money we’ve spent in the last decade on information systems? That has caused a spur of activity that we’ve seen in the last several years, driven by the promise that now it’s technologically possible to have predictive analytics meets performance management at scale in real-time.”(more…)