Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Big Data and Decision Management Systems: The Impact of Variety
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Decision Management > Big Data and Decision Management Systems: The Impact of Variety
Big DataDecision Management

Big Data and Decision Management Systems: The Impact of Variety

JamesTaylor
JamesTaylor
3 Min Read
SHARE

The second in my series on the impact of Big Data on Decision Management Systems: The Impact of Variety

The second in my series on the impact of Big Data on Decision Management Systems: The Impact of Variety

Big Data involves adding more types of data, from more sources inside and outside of the organization, to your analytic toolkit. Social, mobile, local and cloud data sources are exploding and organization must find ways to take advantage of these before their competitors do. This means that the old approach of pulling together all your data into a “360 degree view” simply won’t work any more – you will never get caught up as there is ALWAYS going to be another potentially useful data source. Instead you must begin with the decision in mind and focus on integrating and delivering the data sources you need for a given decision (as Jim Harris and I discuss here).

Variety also has two particular impacts on Decision Management Systems. First it means you have to broaden your definition of data infrastructure. Many (most) Decision Management Systems rely on an operational datastore that is relational and use analytic models built entirely from structured data. With the explosion of new data sources, often unstructured or semi-structured formats, this is not going to work anymore. Your analytic team is going to need to be able to access data stored in a variety of formats (stored on Hadoop for instance) and your operational systems may need to consume less structured records and make decisions against them (what to do with this sensor record, for instance). Same problems (how to build analytics, how to make decisions) but lots of new data sources to deal with.

More Read

Demystifying Data Governance
Virtualization and Cloud Computing
Spreadsheets: Still the King of Business Intelligence Tools
Identity Crisis
Twitter is Just One Piece of the Influencer Puzzle

Second you will need to improve your skills in text analytics and entity analytics. Being able to identify what is being discussed, especially what products or actions, are being discussed in unstructured, text data sources is key. You need to be able to tell that this email is about this product, that this customer keeps talking about the call center etc etc and feed that insight into your modeling and your Decision Management Systems. Being good at analyzing structured data is necessary but, in an era of Big Data, not sufficient.

The final section will handle velocity.

Previous in series

Copyright © 2013 http://jtonedm.com James Taylor

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

IBM and ILOG for a smarter system

5 Min Read

Why Companies Are Not Engaging With Their Data

12 Min Read

Brand Management in the Age of the Connected Consumer

9 Min Read

A long look at Stephen Few’s “Now You See It”

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?