5 Ways CMOs Must Exploit the Benefits of Data Analytics

CMOs in all industries are starting to appreciate the importance of using big data to create successful marketing strategies.

CMOs use big data for better digital marketing strategies
Shutterstock Photo License - mrmohock

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively.

CMOs Are Investing in the Benefits of Big Data

The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

As digital business strategies continue to evolve, the Chief Marketing Officer (CMO) must adapt their skills and knowledge to not only keep up, but get ahead. This is going to entail learning more about the benefits of data analytics and how they can be integrated into their overall marketing strategy.

In this post, we’ll tell you about five critical data-driven digital business strategies for the CMO, including how they can learn more by registering for a digital strategy course.

Social Media Marketing

With over four billion active users on social media, it’s no surprise that social media marketing has become one of the most important digital business strategies for CMOs. Now, more than ever, CMOs must understand social media platforms and how to use them to reach their target audience.

Several ways to implement this strategy include paid advertising, influencer marketing, and content marketing. We’ll take a closer look at the different components of this strategy next.

Data analytics technology is very helpful for companies trying to optimize their social media marketing strategy. Many marketing automation tools like Hootsuite have sophisticated analytics tools to help marketers measures engagement with their social media content. They can use the data from these platforms to optimize their strategies accordingly.

Paid social media advertising

This is the most direct way to reach your target audience on social media. By creating targeted ads and using powerful tools like Facebook’s Audience Insights, CMOs can ensure that the right people see their ads.

You have to work harder to get a high ROI with social media advertising than with organic content, because you have to spend money on ads. You can easily lose money if your ad campaigns are not well optimized.

Fortunately, Facebook Ads and other social media advertising platforms have excellent analytics interfaces. These data analytics platforms make it easier to improve the ROI of your strategy. You can evaluate data to identify the specific ads, targeting options and times of conversion to get the most of your advertising strategy.

Influencer marketing

This digital business strategy involves working with social media influencers to promote your brand. When done correctly, influencer marketing can be an incredibly useful way to reach new customers and grow your business.

We have previously talked about the benefits of using big data in influencer marketing. You may want to review that article for more insights.

Content marketing

Content marketing comes down to producing high-value, relevant, and engaging content that will attract and retain customers. This digital business strategy can be used in conjunction with other strategies like social media marketing and email marketing.

Big data helps with content marketing in a number of ways. One of the benefits of using data analytics with content marketing is that you can measure engagement with different types of content. This enables you to see which types of articles or other forms of content are worth investing in. You can also use data analytics tools to identify the best keywords to target and hone your overall strategy.

Email marketing

Email is still one of the most productive digital communication channels. Furthermore, it’s considered to have one of the best ROIs of any digital marketing tactic, which is why email marketing is such a strong digital business strategy for CMOs.

When used correctly, email marketing can help you build relationships with customers, drive sales, and increase brand awareness.

CMOs must know how to use email strategically to reach and engage their target audience. Several ways to do this include segmenting your list, personalizing your emails, and using compelling subject lines.

Data analytics tools help with all of these tasks. Aweber and other email automation tools have data analytics dashboards, which make it a lot easier to identify the best performing headlines, see which email segments are driving conversions and when the best times to send emails are.

Remarketing

Next, we have remarketing, which is a digital business strategy that allows CMOs to reach people who have already shown an interest in what they have to offer.

This is done by placing a small piece of code on your website, enabling you to show targeted ads to people who have visited your site. This is an effective way to increase brand awareness and drive sales.

In order for this digital business strategy to be successful, CMOs must use relevant and targeted ads. They must also ensure that the ads are placed in front of the right people at the right time. Further, CMOs should also be sure that the ads are relevant to the product or service they’re promoting.

Utilizing video

You’re missing out if your digital business strategies don’t include video. Video is one of the most powerful digital marketing tools available, which is why CMOs must learn how to use it effectively.

You have plenty of options to choose from for doing this, including creating engaging videos, using video ads, and incorporating video into your email marketing campaigns.

When used correctly, video can help CMOs increase brand awareness, drive sales, and engage their target audience.

If you are going to use video, some best practices for doing so include:

  • Making sure your videos are high-quality
  • Creating videos that are interesting and engaging
  • Using video ads
  • Including video in your email marketing campaigns

Search Engine Optimization

Another digital business strategy that CMOs must focus on is search engine optimization (SEO). This is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs). By doing so, you can effectively boost your visibility and organic traffic.

Several factors go into SEO, including on-page optimization (such as keyword research and title tags) and off-page optimization (including link building and social media).

By ranking higher in SERPs, you’ll not only get more traffic to your website, but you’ll also be able to generate leads and sales. Initially, CMOs should focus on SEO basics (like keyword research) and then move on to more advanced tactics, including link building and content marketing.

Data analytics is very helpful for SEO for many reasons. You can use data analytics tools to find the best performing keywords to focus on, which is the basis of any SEO campaign. You can also use data analytics tools to identify the pages your competitors have built links from, so you can replicate their strategy. SEMRush, Ahrefs and Moz are some of the platforms that use data analytics algorithms to help marketers improve their SEO campaigns. Google Analytics also has some wonderful features as well.

Cybersecurity

In today’s fast paced digital world, cybersecurity is more vital than ever. CMOs must be aware of the latest cybersecurity threats and how to protect their businesses from them. Any business with a digital component (which is most modern businesses) is at risk of being hacked. Some common threats include viruses, phishing attacks, and ransomware. These threats can result in the loss of vital data, money, and even customers.

CMOs are encouraged to focus on cybersecurity and make sure their businesses are protected. It’s also important to invest in cyber insurance. These policies can help businesses recover from attacks and minimize the damage caused.

Data analytics has become vital to the success of most cybersecurity strategies. You can use data analytics tools to automate many cybersecurity measures and identify potential threats that might have otherwise been missed.

Digital Strategy Courses for CMOs

If you’re a CMO, it’s important to stay up-to-date on the latest digital marketing trends and strategies. Prioritizing ongoing learning in this area will help CMOs stay ahead of the curve and be able to effectively lead their businesses into the future.

Registering for a digital strategy course is a great way to stay current and learn new skills. CMOs can find plenty of courses available online, many of which are offered by reputable universities and colleges. These courses cover topics like SEO, social media marketing, email marketing, and more.

CMOs Recognize Big Data is Essential for Successful Marketing Strategies

So there you have it—five digital business strategies for the CMO. CMOs have come to realize that big data is crucial for creating successful marketing strategies.

By registering for a digital strategy course, and utilizing social media marketing, influencer marketing, content marketing, email marketing, and remarketing, CMOs can give themselves a powerful competitive advantage. We hope this has given you some ideas on improving your marketing campaigns!

Alexandra Bohigian is the marketing coordinator at Enola Labs Software , a software development and AWS consulting company based in Austin, TX.