3 Reasons How Big Data is Improving the Consumer Experience

August 1, 2017
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Big Data is impacting everything from the world of entertainment, to the way we communicate with friends and family. In large part, our perception of the world around us can both be attributed to, and feed the Pandora’s box that is Big Data. The good news (unless you’re a privacy advocate) is this data is more accessible than ever. This means that we don’t need to know what we want in order to have the world customize itself to our specific wants and needs. 

Netflix Creating Original Series Based on Real-Time Audience Analytics 

For example, Netflix is reportedly using the information from their treasure-trove of user history to understand exactly what kinds of content subscribers are looking for. This is the reason House of Cards was such a hit, and newer Netflix Originals, like The Ranch are continuing to earn loyal binge-viewers. 

A 2015 article published on SmartDataCollective stated that the streaming service Netflix offers means that: “Data such as time of day that movies are watched, time spent selecting movies and how often playback was stopped (either by the user or due to network limitations) all became measurable. Effects that this had on viewers’ enjoyment (based on ratings given to movies) could be observed, and models built to predict the “perfect storm” situation of customers consistently being served with movies they will enjoy. 

Energy Costs Are Shrinking with Smart Tech Leading the Energy Sensor Revolution 

It’s not just entertainment companies that are sucking up the data and improving the lives of everyday people. MIT reportedly has an “Energy War Room” located in the campus’ Stata Center. The purpose of this center is to monitor virtually every aspect of energy usage on MIT’s campus. Real-time data tells analysts how energy is being consumed, and how efficiently the campus is operating. Everything from inefficient heat pumps, to poor insulation seals can be detected through the monitoring equipment built into every campus building.  

As a result of this real-time, real-world research and analysis, MIT is able to better inform the world on ways to measure and improve energy efficiency. This means that the smart sensors which survive MIT’s rigorous testing will eventually be available to residential and commercial customers. No need to try hundreds of sensors and attempt to invent the art of saving on energy costs; MIT is doing all of the heavy lifting. Their research is allowing everyday people to gain access to valuable energy-saving intelligence.   

SME’s Are Gaining Access to the Big Data Tool Chest via SaaS Solutions 

The tide of Software as a Service (SaaS) solutions has reached the world of Big Data. Hadoop data infrastructure is empowering SME’s, like startups focused on child development and growth, to harness the power of real-time e-commerce activity on a larger scale than most Fortune 500’s had envisioned for themselves. The democratization of Big Data means that consumers can expect smarter, more customized shopping and service experiences. 

White Paper courtesy of Saxon Global outlines the various major players in providing Big Data solutions to SME’s around the world; leaning heavily on “…Hadoop, Cloudera, VoltDB and Splunk to create a unique technology stack to address any big data business problems.” 

The world is at our doorstep. All we need to do is open the door and let the insights in.