Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The decline of SEO
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > The decline of SEO
Uncategorized

The decline of SEO

StephenBaker1
StephenBaker1
4 Min Read
SHARE

Robert Scoble’s post this morning predicts that 2010 will mark the decline of search engine optimization. The data world is getting more complicated. Google and others are looking to other factors besides page rank to determine relevance. Location matters, and so do what friends are saying. And as they bring these new data streams into the results, the people trying to reverse engineer their algorithms have a harder time.

If you figure that Google has one of the world’s greatest repositories of data, thousands of world-class engineers and near limitless computing resources to run gazillions of tests, it makes sense that the SEO people would be overmatched. That said, there will always be a consulting industry to help people optimize their ad campaigns. But like Google, they’ll need to take all kinds of new factors into account.

Of course the key to good rank is to come up with something compelling to read or watch. One of the commenters on Scoble’s post, Alec Perkins, urges people to “optimize for humans”; He writes: “Trying to optimize for a search engine is pointless, because the search engines aren’t the ones looking for you. Anyway, they’re trying …



Robert Scoble’s post
this morning predicts that 2010 will mark the decline of search engine
optimization. The data world is getting more
complicated. Google and others are looking to other factors besides
page rank to determine relevance. Location matters, and so do what
friends are saying. And as they bring these new data streams into the
results, the people trying to reverse engineer their algorithms have a
harder time.

More Read

Data Mining Interview: Dr. A. Fazel Famili
Get the Story Right… [2]
Hybrid Cloud: You Don’t Have to Go All In
4 Reasons to Move Away from Reactive IT Strategy in 2016
Do You Have a Love-Hate Relationship With Your Data?

If you figure that Google has one of the world’s greatest repositories
of data, thousands of world-class engineers and near limitless
computing resources to run gazillions of tests, it makes sense that the
SEO people would be overmatched. That said, there will always be a
consulting industry to help people optimize their ad campaigns. But
like Google, they’ll need to take all kinds of new factors into account.

Of course the key to good rank is to come up with something compelling to read or
watch. One of the commenters on Scoble’s post, Alec Perkins, urges people to “optimize for humans”; He writes:
“Trying to optimize for a search engine is pointless, because the
search
engines aren’t the ones looking for you. Anyway, they’re trying to
mimic human behavior in terms of understanding what’s important. If
it’s not compelling or relevant, it will never gain traction, with
search engines or people, no matter how ‘optimized’ it is.”

In the video on Scoble’s post, he interviews the co-founders of MyNextCustomer,
a new consultancy. I found the first 15 minutes interesting. Here, for
example, is how a local locksmith might game Google’s search results.
He lists 27 fake locations, each with a phone number that ties into a
single IP phone line. Google’s engine thinks its 27 businesses and
gives it a higher rank than his competitor down the street…

Link to original post

TAGGED:googleseo
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

big data usage in SEO
Big DataExclusive

3 Ways Big Data Is Bringing SEO Out of The Stone Age

7 Min Read

Bing vs. Google

4 Min Read

Banging on Bing: A Bummer

3 Min Read
ai for seo
Artificial IntelligenceExclusiveMarketing

Can AI-Driven SEO Tools to Supercharge Your Marketing

10 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?