Driving Marketing Effectiveness and Efficiency from Within using Social Media
I wonder if the real value of social media for B2B marketing…
EDW09 Industry Data Models – Life Savers or Money Sinks? How Do You Decide?
I’m attending George McGeachie’s very early presentation (7:15AM is way too early…
Use the Force – A Brief Guide to Use Case Complexity
In Chapter 1 of Alistair Cockburn’s “Writing Effective Use Cases,” which I…
“Why do CFOs and CEOs hate IT? – ERP” – Thomas Wailgum at CIO.com
This is my second article in response to pieces by Thomas Wailgum…
Confronting a False Positive
I received a request to explain false positive matches; perhaps this tale…
The scope of IT’s responsibility when businesses go bad
Chief Information Officer (CIO) Network This article is another relating to a…
Project Checkmate A research collaboration (with the Scripps…
Project Checkmate A research collaboration (with the Scripps Research Institute) with the…
