Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Going Green
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Going Green
Uncategorized

Going Green

Editor SDC
Editor SDC
3 Min Read
SHARE

There are a number of ways companies are “greening.”

  • Some are creating green initiatives and tasks
  • Some are creating green strategic objectives
  • Some are merely applying green make up

In all likelihood, the success will be based upon the level of seriousness and commitment the organization applies.  This is a fad, and leaders will emerge.  Those leaders will reap enormous benefits, the others will be average.

Traditionally, we have talked about 3 business focuses:  Product Leadership, Customer Intimacy, and Operational Excellence.  In each of these cases, you could link “green” strategic objectives, initiatives, and policies into each of these categories.  You could also create a 4th category to trigger discussions about priority and focus of the organization.  A great example here is Patagonia.  They live their commitment to evnironmental stewardship as they understand their clients playground is the environment.

Patagonia Strategy Map

Sample Strategy Map – designed from public documents

During the 2008 Presidential race, Sarah Palin created a great amount of buzz for a number of products.  Patagonia bucked the trend in support of their beliefs:

“Patagonia’s environmental mission greatly differs from Sarah …

There are a number of ways companies are “greening.”

  • Some are creating green initiatives and tasks
  • Some are creating green strategic objectives
  • Some are merely applying green make up

In all likelihood, the success will be based upon the level of seriousness and commitment the organization applies.  This is a fad, and leaders will emerge.  Those leaders will reap enormous benefits, the others will be average.

Traditionally, we have talked about 3 business focuses:  Product Leadership, Customer Intimacy, and Operational Excellence.  In each of these cases, you could link “green” strategic objectives, initiatives, and policies into each of these categories.  You could also create a 4th category to trigger discussions about priority and focus of the organization.  A great example here is Patagonia.  They live their commitment to evnironmental stewardship as they understand their clients playground is the environment.

Patagonia Strategy Map

Sample Strategy Map – designed from public documents

During the 2008 Presidential race, Sarah Palin created a great amount of buzz for a number of products.  Patagonia bucked the trend in support of their beliefs:

“Patagonia’s environmental mission greatly differs from Sarah Palin’s,” Patagonia rep Jen Rapp told the WSJ. “Just wearing the clothing of an environmental company does not necessarily make someone an environmentalist.”

  • How committed are you to the success of your green programs?
  • Are you ready to forgo revenue today, for sustainable benefits?
  • Is green an executive agenda, a marketing initiative, or grass roots initiative?

Posted in Change Management, Operational Performance Management, Strategy Management, Targets


Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Protecting Yourself From Server 2003 Breaches

3 Min Read

Some CTO Vision: Is the future still the same?

7 Min Read

So you think you can run a search conference…

5 Min Read

Microsoft Business Intelligence Vision and Strategy Slides

1 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?