Artificial Intelligence Creates Tremendous Changes for the Direction of Marketing

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Shutterstock Photo License - By TippaPatt

Artificial intelligence (AI) powered solutions have popped up across numerous industries. From healthcare to transportation, it has found applications in a vast number of things and business marketing is no different

Loads of business marketing solutions are available today that come with the power of AI. These include chatbots, video creation tools, and so much more. 

So, that begs the question – how is AI transforming business marketing?

To understand that, let’s take a look at some of the most important AI-powered marketing solutions that brands are using.

Applications of AI in Business Marketing

Here are the main places where AI finds applications in business marketing and is revolutionizing it: 

1. Chatbots

Chatbots have emerged as one of the best ways of improving your customer service, and, as a result, customer experience. They are affordable, available round the clock, and can communicate with numerous customers at the same time. 

This not only helps serve your customers faster but also helps you reduce your costs drastically. However, normal chatbots can’t understand complex user queries. They only answer based on the flows that you set up. 

That’s where AI chatbots shine. Armed with the power of machine learning (ML) and natural language processing (NLP), these AI-powered chatbots can understand user queries with ease.

What’s more?

They can answer them well too without the need to define a particular flow for the chatbot. All you have to do is feed them data from your website and other sources and they’ll be able to answer questions well.

And that’s not all…

They can take your business marketing to the next level as you can send out notifications and promote your products through them.

2. PPC Marketing

PPC marketing is an important part of any marketing strategy. Effectively leveraging it can help you drive targeted traffic to your website and boost your lead generation efforts and sales. You can do this on both social media platforms and the search engines.

When you’re running PPC campaigns, there are loads of parameters that come into play. These include your ad copy, audience, keywords, negative keywords, CPC bid, and more. To optimize these, you need to conduct numerous A/B tests.

All of these operations require that you have an agency or a dedicated team for PPC within your business. AI can help you remove these requirements. 


Numerous AI-powered tools help you manage PPC campaigns without any human interference now. They can even optimize your campaigns for you.

Albert is one such tool. It helps you create and optimize campaigns and works autonomously so that you can concentrate on other important tasks.

Image via Crozdesk

3. Content Creation

Content is essential for promoting any business and without content marketing, you can’t expect to get anywhere with your business marketing efforts. Creating such content requires skilled content writers and copywriting experts. 

And that’s not all.

Content creation is also a time-consuming process as the writers need time to come up with stellar content. It is also usually expensive.

Using AI-powered content creation tools, you can speed up the content curation and creation process. Many tools can come up with unique content for your brand while others can also assist the writers with their work. This way, you’ll be able to quickly put out high-quality content and market your business well.

4. Video Creation

Videos are an essential part of any smart brand’s marketing strategy. Easier and affordable internet access has skyrocketed the consumption and production of video content. 

In fact, social media platforms are also prioritizing such content. Facebook has a dedicated section for videos called “Watch” and Instagram has launched Reels and IGTV for that reason too.

So, it makes sense to create high-quality videos regularly to market your brand.

That’s where things get tricky…

Video creation is a time-consuming process and also requires a dedicated team. You need to shoot or curate videos and then edit them as well. 

You could use apps to edit videos if you’ve got the time to develop them. However, all of this can get in the way of publishing videos regularly. 

This is where AI can help you. AI-powered video makers can seamlessly create videos for you in minutes. All you need to do is select the video clips and the tool will help you design the video with ease.

For instance, Lumen5 helps you develop great videos with minimal inputs. 

Image via Lumen5

5. Website Design

Your website serves as the digital identity of your business. Once you’ve chosen a reliable web hosting platform, selected the type of web hosting (from available options such as cloud hosting, WordPress hosting, and Magento hosting), and bought a domain name, you need to start designing your website.

To develop your website, you might need to hire professionals who have experience doing so. However, this could be a costly affair as the developers may charge a fixed or hourly fee to design your website based on your preferences.

So, what can you do?

You could use a website builder if you’ve got the time to design your website from scratch. But the fastest way? Use an AI-powered website builder. 

These builders can develop stunning websites based on a few inputs. Once you’ve entered the information, the builder creates the website for you automatically.

One of the best website builders that runs on AI is Wix ADI. This builder asks you a few questions about your website and then based on your answers, it builds one for you quickly. It pre-populates most of the things like your logo and contact information so that your website is ready in minutes.

Image via Wix

6. Customer Insights

One of the most important parts of marketing is that of understanding how your customers are reacting to your marketing efforts. This is why it’s important to understand your customer insights.

You might be collecting a great amount of data about their behavior. However, making sense of it can be challenging. AI can help you with that as well. It can make sense of the data and deliver powerful insights that you can use to make business decisions.

Final Thoughts

There are numerous applications of AI when it comes to business marketing. From website design to creating content and videos, it simplifies numerous tasks that would otherwise require a lot of effort.

You can use chatbots to serve your customers better, use AI website designers to develop websites quickly, and also improve your PPC marketing using these platforms. 

What’s more?

It’s also possible to create content quickly using AI. Finally, it also helps deliver powerful customer insights using which you can improve your marketing strategy.

Do you have any questions about how AI is transforming business marketing? Let me know in the comments section.

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