Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement.
Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs.
Marketing analytics is about identifying patterns within data to make smarter decisions. You can analyze a single platform or campaign or look at multiple campaigns to drive revenue.
If you are looking for a marketing agency to help grow your business, then you are going to need to make sure that they have a detailed understanding of data analytics technology.
What to Look for When Finding a Marketing Agency with a Background in Data Analytics
Data analytics is an integral part of any marketing strategy today. It helps businesses gain insights into customer behavior and preferences, as well as identify opportunities for growth. As such, when looking to hire a marketing agency, you should make sure that they understand the importance of data analytics and have experience in this area.
We spoke with some experts from Black Tie Moving, and they said that hiring a marketing agency with a background in data analytics was one of the best decisions they made. You may want to follow suit if you are trying to grow your own business.
You’re ready to learn more about what a digital marketing agency can offer to make your new business a success. If you’re on the fence about hiring a digital marketing agency, we’re here to help make the decision an easy one. There’s a lot that goes into effective marketing, and it can be incredibly overwhelming for any business owner. That’s why we’re offering a list of 5 important reasons you should hire a digital marketing agency.
Let’s get into it!
More Cost-Effective
You might be surprised to learn that hiring a digital marketing agency actually helps you cut down on your business expenses. Instead of hiring a marketer that will work in-house and paying all the associated expenses that come with having an employee – a digital marketing agency allows you to skip these costs altogether. Digital marketing agencies also make it to that you don’t have to pay for costly subscriptions or marketing tools, as they’re already equipped with everything needed to market your business.
You can make more cost-effective marketing campaigns by working with a company that understands big data. They will know how to optimize your campaigns to minimize wasteful ad spend.
Advertising costs in performance marketing are charged when a targeted online user performs a specific action, like clicking on a paid advertisement. Big data analytics can use customer data to identify the variables that are most likely to influence a customer’s click. This reduces wastage and makes advertising more relevant and less expensive.
A Forrester study found that 37% of marketers waste budget due to poor quality data. Complete data allows for better-targeted marketing campaigns and more strategic deployment of marketing dollars.
Marketing Expertise
Digital marketing agencies have all the knowledge and expertise needed to develop a successful marketing strategy for your business. While you may have some marketing knowledge of your own, you know when it’s time to call in the experts. Qualified marketing experts are a must if you want to grow and scale your business, and digital marketing agencies have top-tier professionals working for you.
Marketers are more qualified if they have a background in data analytics. They can use data to better understand new developments in the field and create campaigns accordingly.
Access to the Latest Marketing Tools
There’s no need to worry about keeping up with the latest and greatest marketing tools when you hire a digital marketing agency. Digital marketing agencies are always ahead of the game when it comes to the most effective and useful marketing tools. Fortunately for you, you can trust that your digital marketing agency is keeping up with AI tools and marketing programs that will work to keep your business marketing strategy on top.
Provides Measurable Results
As a business owner, you know how crucial it is to track your progress. After all, you don’t want to invest in something that’ll bring in little to zero results. Digital marketing agencies use data analytics technology to make it easy to see how your business is performing. They can see how your marketing efforts are performing by keeping track of something called Key Performance Indicators (KPIs). Without this data, it would be difficult to determine how your marketing strategy is performing.
Keeps Your Focus on the Business
Possibly one of the greatest assets of hiring a digital marketing agency is they make it to that you can focus on what’s most important to you – your business. Marketing, particularly effective marketing, takes a lot of time and energy. Digital marketing agencies can take this vital function of your business over, so you can spend your energy and resources on growing, managing, and running your business.
Finding a Marketing Agency that Understands Data Analytics is Crucial for Your Bottom Line
You will want to take advantage of data analytics to improve your marketing strategy. Therefore, it is a good idea to make sure the marketing agency you hire has a detailed understanding of the newest analytics technology.