5 Benefits of Proxy Servers for Data-Driven Businesses

Proxy servers can be highly valuable for companies that want to do a better job collecting data.

6 Min Read
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Big data is more important for businesses than ever. Unfortunately, many are struggling to use data effectively. One study found that only 30% of companies have a well-articulated data strategy. Another survey showed only 13% of companies are meeting their data strategies’ goals.

The good news is that data strategies can be more effective with the right tools. There are a lot of different types of technology that data-driven companies need to invest in.

One way to collect data more easily is by investing in proxy servers. We talked about ways data-driven companies can use proxy servers at the beginning of the pandemic. As more companies move online, they are becoming more important.

The concept of proxy servers is often only lightly understood by the average user. Commonly referenced in popular culture and internet advertisements as a tool for online anonymity or bypassing geographical restrictions, their true potential is often overlooked.

Beyond these uses, proxy servers offer numerous advantages to individual users and businesses alike. Essentially, a proxy provides a different public IP address – a function that may seem minor but serves a host of crucial purposes ranging from security measures to customer service enhancements and data collection. Even if you’re not particularly tech-savvy, it’s advantageous as a business leader to comprehend the top five reasons why your company should consider using proxy servers.

Manage the Internet Use of Employees

In the United States alone, companies spent over $263 million on data collection in 2020. One of the reasons data collection is so scalable is due to data proxies.

Every company desires to prevent its employees from accessing unsafe or unsuitable websites on their corporate networks. This is the reason why numerous internal networks operate via a proxy server.

When the network is accessed through a cURL with a proxy, network administrators have the ability to regulate which devices can access the network and the websites these devices can browse. They can restrict access to unwanted content, as well as any sites that are not suitable for use during work hours.

Network administrators also have the capability to track the content being accessed and the time of access for internal reasons. Security officers often utilize this feature to keep an eye out for potential illegal activities or security threats.

Allows for Actions to be Conducted Anonymously

As is now clear, using a proxy server for stealth isn’t the sole advantage offered by this technology. The act of hiding your IP address exceeds the simple unblocking of Netflix content from abroad. It’s an essential asset for any business.

Frequently, a business has to undertake responsibilities privately. These tasks can span from securing confidential data of clients and investors, to protecting recent product innovations from competitor scrutiny. This capability to make web traffic anonymous is why professionals such as journalists, lobbyists, and whistleblowers find private proxies indispensable.

Improved Speeds and Economized Bandwidth

Contrary to popular belief that proxy servers slow down internet speeds because of the additional processes they carry out in the background, this is not always the case. Proxy servers can be leveraged to enhance internet speeds and conserve network bandwidth.

They achieve this by compressing data, caching files and web pages frequently visited by multiple users, and removing website advertisements. This approach helps to liberate substantial bandwidth on overloaded networks, enabling your team to browse the internet swiftly and effortlessly.

Managing Social Media Profiles

Sometimes, the necessity to establish multiple social media accounts for your business arises. However, due to stringent rules imposed by social media platforms on the quantity of accounts that can be created from a single IP, you might encounter difficulties.

Your IP may only permit creating one or two accounts, which typically falls short for business needs. By employing rotating proxy servers, you can set up an unlimited number of social media accounts without the concern of being obstructed

Manages Internet Traffic to Avoid System Failures

Uninterrupted uptime is crucial to avoid a decrease in your customer satisfaction ratings. If web traffic is not managed effectively, it can overwhelm your system and hinder the website’s accessibility for both existing customers and potential prospects. If these vital visitors encounter slow or unstable access to your site, they may easily opt for one of the many other alternatives available to satisfy their needs.

Under normal circumstances, all your website’s data is stored on a single web server. However, when you incorporate a proxy server, this load gets distributed among multiple servers worldwide. This enables your site to manage high volumes of customer requests smoothly, thereby boosting your website’s capability to fulfill customer demand.


While considering the purchase of a proxy can be a wise decision, the provider you choose also plays a significant role. As with other services, there exist providers whose intentions might not be honorable. Therefore, investing your resources with third-party entities with a reputation for reliability and trustworthiness is recommended.

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