In this virtual age of social media, we love to customize our profiles, blogs, and business pages. We love to personalize our pages with quirks and branding that shows off our personalities and likes. We have found that AI technology can be very useful, because it allows you to nuance the visuals and messages for your audience.
But what about our personal or professional branding? Can AI be of use in these areas as well?
The answer is yes. We have stated in the past that AI has helped everyone become their own branding expert.
AI Technology Can Be Incredibly Useful When it Comes to Custom Branding
Custom goods and services define our current culture of brand recognition and awareness, while maintaining simplicity in advertising. Custom labels often go beyond main products, as they extend to items like complimentary cards, candies, water, and other everyday items. AI technology can be the foundation for your customization strategy.
You can use complex machine learning tools to come up with a variety of custom graphics that will support your brand image. Tools like Canva and BeFunky have a lot of sophisticated AI algorithms that make developing these designs easier than ever.
Why Customize with AI Technology?
As you can see, it is definitely possible to use AI technology to create custom designs for your brand. However, you may be curious why you need to invest in the effort.
When you put out your products and services, you’d ideally slap on your business logo to promote your brand. That goes beyond just the main products you sell, but your complimentary items and supplementary products will benefit from custom labelling as well.
AI-driven customization makes your brand feel more official. When you shop for items in the grocery, do you reach for generic items, or go for trusted brands? In a 2019 survey of ~19,000 respondents run by DISQO, more than half of shoppers claim that they will most likely go for products that have labels on them rather than generic, undifferentiated items.
Your market identity is what sets you apart from your competitors in the industry. In fact, branding is so important in products that 86% of shoppers say they will only purchase an item if it comes with a branded option. Furthermore, products with proper logos and branding are 58% more likely to be bought over generic brands.
This is an area were AI technology can be particularly useful. There are a lot of ways to use AI in wireframes for designs, which includes creating labels.
Any edge over your competitors is substantial to your marketing strategy. Something as simple as a My Own Water bottle is effective in bringing brand awareness to your business. Custom labels also bring premium vibes towards your brand, and sets your services apart from the competition.
People in general have an affinity towards labelled branding, and that’s normal. Our brains are wired to associate brands with good or bad connotations, which is why labels are so important for businesses to place on their products. 46% of average consumers believe proper labels are associated with better quality products.
AI can be very helpful when you need to create better labels. You can use machine learning tools to come up with loads of label designs with unique colors to make a better impression on your customers.
What about for small companies with still developing brands? If consumers purchase brands due to their perceived quality, does that mean only the top brands gain awareness? Surprisingly, not really. Only 1% of consumers say that their perception of a label is based on brand recognition. Custom labels are not only premium, they are effective marketing tools. This is one of the ways AI can be particularly valuable.
In essence, growing your business means to associate good qualities with your brand. Applying your brand in supplementary products, like our bottled water example, makes for a great promotional tool that won’t break the bank. Since the bottle is portable, it becomes a walking billboard for your brand that brings awareness to your business.
Events are usually one-time or irregular promotions, and they often make use of giveaways that contain event designs, logos, and custom labels. Events like fun runs, marathons, and sports events often have kits with related goods for registrants, while personal events like weddings and birthdays have personalized giveaways to commemorate the event.
Ensure the giveaways for your event are in-line with your event’s nature. For example, marathons promoting health and wellness should not be providing chips and soda as snacks, but instead energy bars, custom sweatbands or towelettes, and custom label water bottles.
Nowadays, we live in a society where your value is perceived by your personal branding. Influencer culture is on the rise, as we gain the opportunity to be our own brand, and work on our personal branding. As an influencer, you will most likely have giveaways at your online contests and events, and giveaway kits are the perfect way to promote your own personal brand to your audience to gain more exposure, more followers, and thus, more paid partnerships.
You may see beauty influencers coming out with custom label makeup brushes with their names on it, or health and nature influencers promoting their reusable aluminium water bottles with their branding engraved on them. Influencers can use these promotional materials as means to expose their brand to potential partnerships, and grow their community of fans.
AI Can Be Very Useful for Cultivating Customization to Support Their Brand Images
There are a ton of great benefits of AI when it comes to custom branding. You can use the best AI algorithms to improve your brand image by facilitating better designs.