Data analytics is becoming a critical component of modern SEO. We have previously identified the benefits of big data in SEO strategies. However, we thought it was time to talk about a more specific application of data analytics in SEO.
Data analytics can be extremely useful for finding long-tail keywords for search engine marketing. Whether you intend to use data analytics for paid or organic search marketing, data analytics can help you find keywords that have the least competition and highest conversion rates.
Leveraging Data Analytics for Long-Tail Keyword Strategies
When we do SEO or search engine optimization, using keywords seems to be inevitable. It is basically at the foundation of every other thing that we do. Because of this, we usually do extensive keyword research before you make major decisions. This wouldn’t be possible without the best data analytics tools at our disposal.
Normally, the keywords that we target are those with the highest search volume, which is the figure that represents the average number of people searching for those terms. The logic behind this is quite straightforward; many people are searching for that term so it must be timely and relevant.
However, it is wrong to assume that several words strung together into a search bar with fewer users searching for them, which are also known as long-tail keywords, are worthless. In this article, we give three reasons pursuing such keywords is also worth your while. We can also talk about the benefits of using data analytics tools to find the best long-tail keywords.
Less competition
Long-tail keywords have significantly less search volume because they are specific. But the small number of people searching for them can be a blessing in disguise. Because most don’t optimize for long-tail keywords, there will not be many content creators that you have to compete with for ranking. This is good news for marketers, especially those with more limited budgets. You can leverage your long-tail keyword strategy even more by using data analytics tools to assess competition.
However, data-driven keyword research tools should be used to make sure that there is at least some search volume first. Even if I rank first, if not so many people are searching for long-tails, my ranking is still practically useless! You probably are complaining right now. But look at things this way: long-tails, while they are specific, are still relevant to the more generic keywords that have a much greater search volume. With this in mind, a good ranking with long-tail keywords can a some ripple effect on your ranking with the generic keyword. In fact, there are some experts who recommend targeting less popular long-tails in order to improve your ranking for the relevant generic keyword.
People searching for long-tails are more ready to take action
Data is important, there is no denying this. We rely so much on statistics to make predictions that will inform our decision-making. But we also have to realize that there are human factors behind those numbers. In the case of long-tails, past studies of online behavior show that those who do more specific searches are more ready to take action. Hence, they are better targets for your email marketing campaigns. If you follow the recommendations laid out in the ClickFunnels online marketing guide and other references, you will see that these people convert better than those who search for generic terms.
Easier to focus on content.
The more specific your keywords are, the more able you will be to package content that really captures what your audience wants. While generic keywords are popular, their focus seems to be a bit off; so, you end up covering all bases in your content.
When you attempt to cover all, however, you tend to come up with articles or other content that are so long that no one will even want to skim them! This is going to be very wasteful of your time and page space.
To sum it up, long-tail keywords are not popular, but they are used by people who are more likely to take action. Hence, targeting them in your content for SEO will not be such a bad idea. Plus, there’s not much competition with long-tails so ranking will be easy.
Use Data Analytics Tools to Find the Best Long-Tail Keywords
Keyword research is the backbone of modern SEO. You need to use the best data analytics tools to utilize it effectively. The good news is that there are a lot of great tools that use big data to find the best keywords to drive conversions.