Social Media has become the go-to solution for eMarketers for quite a while now… and has recently attracted new successes including non-profit health groups and drug companies; here are a couple great articles of groups finding a new home online:
Diabetes and Twitter
A recent AdAge article highlighted the venture Novo Nordisk, a pharmaceutical company, has made into the space with through a branded Twitter page. @racewithinsulin is updated by professional race car driver, social-media fan and diabetic, Charlie Kimbal. For the most part, the tweets have been about his day-to-day racing activities with branded tweets featuring Novo Nordisk prescription drugs, Levemir and NovoLog, in a subtle way. There are also links to prescription drug information.
Lupus and Facebook
Another success story is that of the Lupus Foundation of America (LFA) and their Facebook presence; a SmartBlog on Social Media post detailed how Wick Davis from the LFA took over a dormant site and increased donations 790% through the channel.
He also learned that his recipients like to receive information through many mediums, including their message boards, Facebook, Twitter and blog sites in addition to their biweekly e-newsletter. His donation success on Facebook has sparked the need to examine other mediums like Twitter for additional charitable giving campaigns.
