We live in a digitized world where data is created with everything we do. We are so accustomed to sharing our data online that the boundaries between what we think is private or public is becoming increasingly blurred. This also changes consumers’ attitude towards data privacy, which is changing over time. This research by DMA shows how 1.200 UK adults think of data privacy in today’s hyper-connected world.
We live in a digitized world where data is created with everything we do. We are so accustomed to sharing our data online that the boundaries between what we think is private or public is becoming increasingly blurred. This also changes consumers’ attitude towards data privacy, which is changing over time. This research by DMA shows how 1.200 UK adults think of data privacy in today’s hyper-connected world.
Post written by Mark van Rijmenam