There is no denying the fact that artificial intelligence has become important in the field of web design. A growing number of web developers are using data analytics, AI and other big data tools to make the most out of their strategy. In fact, e-commerce and SaaS platforms are part of the reason that the market for AI is projected to be worth $126 billion by 2025.
AI is Changing the Future of Web Design
We are at that time of year where we start to look towards the future. Many of us will have already started thinking about our resolutions for 2022, and it’s incredibly similar when it comes to the beautiful world of web design.
Yes, the world’s best designers have long been thinking about what progression looks like in 2022, from freelance and distinguished designers respected the world over to huge brands of website building platforms like Duda. The latter are continually looking for ways to simplify web design to make it easy for beginners to set up in just a few steps. They have discovered that learning AI is one of the best ways to improve the quality of their work.
A number of important trends are playing a role in the future of the web design sector. AI technology will be at the epicenter of these changes for the foreseeable future.
So, what are we expecting with AI-driven web design in 2022?
There are a lot of misconceptions about AI in web design. Once you have dispelled them, you will get a better sense of the future of AI in this profession.
Here are some of the biggest AI trends shaping the web design profession.
We’re already welcoming bolder and brighter designs to websites these days, and that’s going to continue in 2022 and beyond. We’re seeing new fun and more festive designs that offer more interactivity without losing focus or user simplicity. Imagery and shapes are what many designers are using at the moment and more intriguing fonts and overall lighter elements.
This is one of the most important benefits of using AI in web design. Developers can use sophisticated AI tools like Canva or Befunky to create unique shapes that can be incorporated into their layouts.
Black and White
We’re stepping into the age before color TV for this next trend and the monochromatic glory of black and white. If you get it right, there’s nothing that quite matches a black and white color scheme more, and it allows designers to focus on simplicity, a key element of any user experience.
This is another area where AI can be useful. A number of tools can automatically transition a number of images into black and white.
In gaming, we see a considerable rise in VR, and in web design, we’re welcoming the arrival of 3D in style. This is one of the most important applications of AI in modern web design. Virtual reality wouldn’t be possible without major advances in machine learning technology. The last few years have seen many websites develop three-dimensional elements, and in 2022 we’re going to see more simplistic elements added, such as shadows, animations, or layering.
It’s becoming more and more the time to start thinking about 3D, as they ultimately provide a more “real” experience for the user, which can be incredibly important for e-commerce. Users are more likely to get a fuller, more detailed image of a product, while they can also see all angles and ensure it’s the right product for them.
It’s believed that we are likely to see ‘the one-page website,’ with all the information you need on one page over the next few years. Of course, scrolling text will play a huge part in this, and it’s a trend we’re already seeing more and more of.
Scrolling Text is a great way to encourage engagement and interaction with a website, and if this is currently lacking on your site, it could certainly be worth considering as we move into 2022.
AI technology can help improve the presentation of scrolling text. It can help you change the speed of text, transparency and other important factors to improve the user experience. Also, conventional methods of creating scrolling text were very tedious and often entailed creating a lot of different frames in a tool like Canva. AI has made it a lot easier to create scrolling text without this level of time involvement.
No Image Homepages
That’s right. While we’re all so used to seeing imagery on a homepage, designers are going to be ditching it for the next 12 months, using powerful and oversized fonts, shapes, and animations to emphasize their brand values and purpose.
As seen with the black and white trend, minimal aesthetics will be popular in the coming months and years, and no image homepages really play into that movement. Just don’t leave your homepages completely blank…
AI technology can help with automated testing. It can create variations of a webpage with and without images and determine which one converts better after the split-testing experiment is finished.
Often an area of a site that gets forgotten about, 2022 will be the year of the footer. The footer is where lots of vital information can be found, from front contact information to quick links to get around the site.
The next year will bring in the era of the “mega footer,” a must-have element of design that will provide multiple points of information. The WWF is already using this and offers a good example of what one looks like. They’re most useful for more significant sites, with the ability to direct people to critical pages quickly and easily.
Again, AI technology is useful for conducting automated split-testing experiments and making sure the right footer is presented to improve the user experience.
AI Technology is Crucial for Modern Web Design
Web developers are more dependent on AI technology than ever. These trends illustrate some of the biggest trends in the web design profession.