5 Lessons Social CRM can Learn from CRM
I have been implementing CRM Solutions for a decade, having successfully managed many large…
It’s Time for Social Service Level Agreements
My idea of SSLAs (social service level agreements) would take the concept…
My 3 Wishes from the Marketing Genie
Remember watching cartoons about Aladdin and the magic lamp? I always hoped…
Enterprise 2.0 and Collaboration: Come on, HR!
I recently read Jacob Morgan’s excellent post, Does Collaboration Impact Business Performance?…
Seven Ways to Rejuvenate Your Marketing Database
A visit to so many marketers shows people poring over paper reports,…
Applying social to business
Sometimes words and the baggage those words naturally carry can really get…
Web Mining: Short/Long Term User Profile
It’s now nearly one year that I manage a project about targeted…
DMR Poll: Privacy Issues when Merging CRM and Web Customer Data
I would be interested to know what is your opinion about internet…
Meeting Customers Where They Are: When Social Media Misses the Mark
Don’t look now, but I’m about to marginalize social media for CRM.…