The Rise of Machine Learning and AI is Improving Lives in 2018

8 Min Read
Shutterstock Licensed Photo - By Phonlamai Photo

From voice assistants to self-driving cars, machine learning is revamping not only the way we interact with machines but also how we interact with the world. It is becoming one of the hottest technologies in the market, making mobile apps and services smarter and better than ever.

According to IBM, about 90% of data existing in the world has been generated in the last 2 years. On an average, we generate about 2.5 Quintillion bytes of data every day. This massive amount of data can’t be processed and managed by humans physically and this is where Machine learning comes into the picture.

Machine Learning

Usually, people interchange the terms Artificial Intelligence and Machine Learning. However, they are different. Artificial Intelligence is the concept of making machines capable to performing tasks without human intervention, such as building smart machines. While Machine learning (ML) is a subset of AI based on the idea of making computer algorithms that automatically upgrades themselves by discovering patterns in existing data without being explicitly programmed.

The whole processing of ML tools depends on data. More the data an algorithm obtains, more accurate it would become and thus, more effective results it will deliver.

Machine learning uses various techniques for data extraction and data interpretation. However, the two prominent techniques are Supervised learning and Unsupervised learning.

Supervised machine learning creates a model that could make predictions based on data in the presence of uncertainty. Whereas, Unsupervised machine learning determines hidden patterns or inherent data structures, taken into consideration for drawing conclusions from data sets comprising of input data without labelled results.

Applications of Machine Learning in the Present World

Today, machine learning (ML) has touched the ground of an enormous number of industries, including retail, healthcare, robotics, mobile app development and travel to name a few. Companies are using the machine learning in different ways, some of the prominent ways are as follows:


Have you ever wondered how Facebook shows ‘People You May Know’ or Amazon suggests recommendations? Well, it’s all possible because of Machine learning. The technology is used to process an extensive amount of user data: personal information, search history, content interactions, etc. to offer personalized data that we see.

Netflix saved nearly $1 billion due to machine learning algorithm that recommends personalized TV shows and movies to the users/subscriber.

Image Recognition

Machine learning algorithms are also used to find and process objects illustrated in images. This concept is widely used by various applications like dating apps, photo editing apps, user-authentication apps, etc. for offering services. In fact, Google is relying on this technology to let you perform ‘image searches’ and Facebook is working on launching an ML-based feature that describes images to vision-impaired people.

Speech Recognition

Ever thought how Apple’s Siri responds to your commands? How Amazon echo let you place an order or get weather report by just speaking loudly? How software offers speech-to-text translation facility? This is also possible due to Machine Learning’s feature of Speech recognition.

Fraud Detection

Machine learning is also significantly used in Banking/finance industries to cope up with fraud. ML tools scan the transactions you make in real-time and gives a fraud-score. If the fraud-score exceed a specific threshold, your account is automatically rejected. If asked to done manually, this would have been nearly impossible to review thousands of data in seconds and take a decision.

PayPal has various machine learning tools that study billions of transactions and determine which is legitimate and which is fraudulent. Thus, helps in dealing with money laundering cases.

Health Diagnosis

Machine learning is also becoming a buzzword in the healthcare industry. It is taken into account for different purposes like drug discovery and robotic surgery.

Recently, Google created a machine learning algorithm that helps detect cancerous tumours on mammograms, while Stanford is using the technology to identify skin cancer.

Predictive Analysis

Machine learning tools along with Big data analytics is used by the mobile app developers and marketers to understand how the users interact with a mobile app and group the data under different categories for predicting next step to be taken for engaging users and increasing the conversion rate.

Better Gaming Experience

In 1952, a UK graduate created a tic-tac-toe game employing the basic of Machine learning. And today, here we are with video game engines like Unreal and Unity that uses machine learning for analyzing the video feeds from games and understand how to interpret what it sees. Thus, delivering a breathtaking video game experience to us.

Future Predictions

Machine learning has already established its importance in our daily lives, and a lot more is yet to uncover. With the booming market for Internet of Things (IoT) solutions – the technology connecting billions of devices and their data streams altogether – it’s a sure that more digital data will be obtained which gives a hint of increasing demand for machine learning.

As per the present scenario, following are the different places where Machine learning will be enhancing our experience:

Higher level of NLP

At present, ML-based NLP (Natural Language Processing) is still in its infancy stage. Right now, there’s no such algorithm available that could understand that various words have a different meaning in different situations and act successfully. However, it is expected that such algorithms will come into existence in the future.

Deeper Personalization

We will receive higher personalized services with lesser ads in the future.

Neural networks running on mobile devices

In the future, mobile devices will have the potential to conduct ML tasks; presenting newer opportunities for speech recognition, face detection, image processing, etc.

Real-time Speech translation

In 2014, Skype launched an application called Skype Translator which translates speech from one language to another in real-time. Since then, it has been undergoing various updates and if it continues in the same way. We will soon be able to enjoy high-quality international communication – eradicating the language barriers.

Extending Mobile battery life

Machine learning is predicted to be used along with the automation of system resource allocation for mobile apps to cut down the unnecessary battery consumption.

Share This Article
Exit mobile version