# Explaining Real-Time Predictive Analytics with Big Data [VIDEO]

> In my presentation to the Strata Santa Clara 2013 conference earlier this year, my goal was to give a succinct (under 20 minutes!) explanation of three terms that are too often used as mere buzzwords: predictive analytics, real time, and…
> URL: https://www.smartdatacollective.com/real-time-predictive-analytics-big-data-video/
> Last modified: 2013-05-07T22:06:22+00:00

In my presentation to the Strata Santa Clara 2013 conference earlier this year, my goal was to give a succinct (under 20 minutes!) explanation of three terms that are too often used as mere buzzwords: **predictive analytics**, **real time**, and **big data**.

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In my presentation to the Strata Santa Clara 2013 conference earlier this year, my goal was to give a succinct (under 20 minutes!) explanation of three terms that are too often used as mere buzzwords: **predictive analytics**, **real time**, and **big data**.

		
							
					

				
					
		
 

			
				
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You can download the slides for my presentation, [Real-time Big Data Analytics: From Deployment to Production](http://www.slideshare.net/RevolutionAnalytics/real-time-big-data-strata-ca-2013), from SlideShare.

In the talk I referenced the example [UpStream Software’s marketing attribution model](http://blog.revolutionanalytics.com/2013/04/upstream-attribution-analysis.html). Last week I posted some details of how they used R to create and deploy the model for clients like Williams Sonoma, so follow that link if you’re interested in the details.

I didn’t have much time to get into why I believe that the R language is the ideal environment for creating such models, but I go into more depth in this longer version of the presentation.