Transactional messages are essential to drive effective engagement. People expect you to follow up with them for a variety of reasons:
• At the point of signing up
• If they are trying to find things on your site
• If they have a concern or complaint
• After a purchase or completion of a transaction
• Electronic receipts
You can serve them even better if you reach out to them with more:
• A survey about their experience or purchase
• A reminder about an offer that might be expiring
• An invitation to an exclusive event
• & even if they unsubscribe.
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The key with consumer messaging is to make sure that you are timely and the message is personalized. Timely personalization makes your communiqués relevant.
Many marketing programs have a transactional messaging plan in place. Great marketing programs incorporate marketing into their transactional messaging as consumers pay attention to the message that is being sent.
Really ‘awesome’ marketing programs kick things up by leveraging all their channels to get the message to the consumer.
Join us this afternoon from 2 – 3 pm EST as we discuss ideal practices around transactional messaging. To sign up for the call visit Service in Action.
