AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.
One of the ways that AI technology is shaping the marketing profession is with advances in 3D rendering. A growing number of marketers are expected to leverage it in the future.
Marketers Utilize AI Technology to Leverage 3D Rendering Capabilities
Modern 3D rendering allows designers to turn their technical drawings into visual representations of their products. Since the days of Toy Story 1, we have seen the CGI (computer-generated images) industry grow and become more sophisticated. Nowadays, anybody can learn how to create 3D-modeled and rendered images. In fact, AI technology has made it easier than ever! These days, you can create a design from the comfort of your home PC, send it off to be rendered, and then see it here and all without spending a fortune or taking expensive college courses. It is no surprise that even furniture companies are getting in on the action.
TechCrunch has a great post detailing the newest AI model for 3D rendering models. This model was created by OpenAI and it was built as an open-source platform created with Point-E. Point-E is an AI system that creates 3D objects from text prompts. Point-E takes one to two minutes to generate models on a single Nvidia V100 GPU, and produces point clouds rather than traditional 3D shapes. However, it has not been able to capture finer details such as textures and shape. Nonetheless, this system is more efficient than previous approaches.
OpenAI researchers say Point-E can quickly produce colored point clouds matching text prompts, after the researchers trained their cutting-edge models on a dataset of several million 3D objects and those objects’ metadata. It doesn’t always perform perfectly; sometimes, it misunderstands the image based on the text-to-image model, producing an irrelevant shape compared to what was asked for. Still, OpenAI claims its method is orders of magnitude faster than prior state-of-the-art.
AI Allows You to See Photo-Realistic Designs Before They Are Manufactured
Let’s say you have a series of furniture designs and you want to do a little market research prior to actually having them created. This is one of the biggest ways that AI has changed the furniture design process.
Thanks to the use of AI-driven 3D modeling, designs can be created and rendered as images or even as objects that can be manipulated via something as simple as a web browser. People may see and examine the various pieces of furniture, give their opinions and even make orders in advance. This works well for large businesses that want to conduct market research and smaller companies that wish to take in some custom orders.
Offer People Some Alternatives To Your Designs
You have probably seen those websites where they offer something like a sweater in one color, but you can press one of the many color buttons and it shows you the exact same sweater but in a different color. You can do similar things with rendered images and models of furniture by using advanced AI tools. The differences can be added and removed as easily as you toggle a sweater’s color online. For example, do you want brass handles, do you want the darker oak color, do you want shorter feet? Toggle the buttons and the 3D-rendered image changes to meet your demand.
Being As Creative As They Like
Modern 3D modeling and rendering allow people to be creative because they can have crazy ideas in their heads and actually see a photo-realistic model of their ideas without ever having to spend money manufacturing it. Oddly, when a crazy idea turns out to look really good or works really well, then the 3D-rendered image can be used to sell the idea to investors (or bosses), who will then give the go-ahead to build the furniture.
Remember the popularized throne in the TV show “Game of Thrones.” Imagine some designer coming up to you and saying they want to make a throne out of swords. You would probably dismiss them outright. But imagine they showed you a 3D-rendered model of the throne chair. It would change your whole perspective.
Show Furniture in Situ
Companies can market their furniture with apps and even with dynamic websites. They can have people take photos of their rooms, or upload images of their rooms, and then allow them to drag and drop furniture into the room.
For example, let’s say you have just created a new table. With the power of 3D rendering, people could place that table into photos of their own living room. People could try out several different types of table until they find the one they like. It is a little like trying before you buy.
Demonstrate Furniture With AR and VR
Now that Augmented Reality and Virtual Reality are a thing, we will soon see more and more furniture stores offering the same things as mentioned above, but in AR or VR. People will be able to walk through their living room with AR or VR and pick and choose which pieces of furniture they would like. They could create whole rooms in virtual reality and then order those pieces from furniture merchants and manufacturers.
AI Helps Marketers Make the Most of 3D Rendering Technology
AI technology has led to some major changes in the marketing sector in recent years. One of the biggest changes has been the evolution of 3D rendering. A growing number of marketers are using AI to improve their product designs and create better marketing materials as a result.