How Data Analytics Can Help You Grow Your Business

9 Min Read
Shutterstock Licensed Photo - By Thanakorn.P

Setting up a business is probably the most difficult part of every entrepreneur’s journey. It requires dedication, contemplation, a lot of effort, and a bit of foresight. Once you build it from the ground up, you should know that your work doesn’t stop there. On the contrary, the moment you start settling in, you need to do some thinking again. You might wonder why that is necessary. Well, nowadays you have to predict a variety of things if you want to make smart business decisions. But how can you predict something and have faith it will, in fact, turn out that way? By relying on data analytics. Seeing that data production is increasing by the day, you should take advantage of that opportunity and expand your perspective on factors that influence businesses in the industry.

Planning to expand

Considering you are reading this article, you most likely want to expand your business. Therefore, you will be happy to hear that data analytics can help you do exactly that. It doesn’t matter if you are planning to start a new branch, open a new store, or even set up an online business. Using data analytics should be a priority. Once you have gathered information about your customers, equipment, asset maintenance, and employee payment, you can start using it to build a detailed expansion plan. If you decide to utilize data analytics, you will be able to get visual insights and dashboards that can be used as a source for further research to back up reports and business intelligence. On top of that, you can interpret the results and use that information to grow your current business.

Defining your ideal customer

With data analytics, you will be able to get a different perspective on your customers. Back in the day, predicting sales was mainly based on metrics like customer demographics or past sales performances. Although these are fine, they offer limited insights. On the other hand, since the introduction of data analytics, you can gain a more detailed analysis of your customers.

The information ranges from the websites they visit and social media channels they use to the section of your website they pay attention to the most. Once you have collected all these details and got a firm understanding of who your ideal customers are, you will be able to target that group of people better and realize what their pain points are. It will better your products and ultimately increase the conversion rates. What’s more, there is online software that lets you monitor these conversions. For example, you can easily track conversions in Google Analytics. This can help you know when you are doing something right, but it can also warn you if something needs to be improved when you see the figures drop.

Optimization of customer engagement

Once you learn who your customers are, you should use data analytics to acquire more information, such as their location, what they are searching for, how often they buy things, and when and how they would like to be contacted. With analytics, you can also analyze how users interact with your website. Thus, you can learn how to improve the website according to your customers’ needs. All these questions need to be answered:

  • Where are your customers from?
  • Are your products solving their problems?
  • How often can you expect them to buy something from you?
  • How will you contact them?

You will have a better chance of optimizing customer engagement after you have the answers to these questions. Keep in mind that better engagement means better conversion rates, more customers, and ultimately more revenue.

Maximizing your marketing efforts

Considering that many people are now buying everything they need online, data analytics can help businesses make smarter marketing decisions across multiple channels. Every growing business has a comprehensive marketing strategy that is executed through more than one channel. For example, you could have a social media marketing campaign followed by a strong SMS marketing campaign.

To better understand how your marketing strategy is performing, you should use analytics. Tracking the open-rate for SMS API services, seeing how many people are engaging with your posts on social media, monitoring how much traffic you are sending from your social media pages to your website, and so on. When you get an understanding of what you need to work on more and what aspects of your strategy are performing well, you will know what needs to be optimized and how. Analytics will provide you with figures, measurements, and continuous analyses.

Eliminate wasting budget

Analytics will let you know if your products or services are meeting the grade. If data shows you that a specific product will not be as popular in the future, you can stop and reconsolidate. Also, whenever you are planning to launch a new product, make sure to take a look at the data. It can tell you whether you should go ahead with your project or stop with development to improve or completely change your project. You can never know for sure whether your new product will be a hit but that doesn’t mean that you should ignore data analytics. They can help you predict whether you will have success upon the launch. In turn, this can potentially save you a lot of money. Spending your budget on something that is bound to be a disaster is definitely not wise.

Managing your reputation

With data, you can easily monitor mentions of your brand across websites and social networks. This can reveal honest opinions, reviews, and testimonials about your company and your products. With this kind of information, you will know what people think about you in general, but you will also know what needs to be improved. Many successful companies heavily rely on social media when preparing to make adjustments to the overall image of their business. So, carefully examining data can be of great use if you want to grow and become a well-known name in your industry.

Monitoring your competition

Surely there is something that you still don’t know about your rivals that can be of use to your company. And even though you won’t be able to see all your rivals’ analytics, there is a way to collect and analyze their data. There are social monitoring tools that make it easy to collect and analyze your competition’s data. It will give you a chance to see what your rivals are doing and how they are doing it. This kind of information is powerful since it can give you an edge over your competition. Take the best practices and implement them in your business. Also, try and spot what others are doing wrong so that you don’t repeat their mistakes in the future. Compare your business to bigger names in the industry and follow their practices.

Final thoughts

It’s quite clear data can be a powerful tool that can help you grow. If you don’t have enough time to keep an eye on these analytics, it would be smart to hire a professional that will take care of that instead. Data can tell you a lot, but only if you know how to analyze it. So, take it to your advantage and you will without a doubt see better results.

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