How AI and Smart Platforms Improve Email Marketing

Since Ryan acquired Smart Data Collective, we’ve paid close attention to how AI changes everyday marketing practices. You can now automate subject line testing, adjust content for different audiences, and personalize emails far beyond what was possible a few years ago.

It is becoming more common for teams to lean on AI to streamline email workflows. A SurveyMonkey study found that 51% of marketing professionals now use AI to create content for their email campaigns. Keep reading to learn more.

Email ROI Shows the Power of Personalization

There are few channels that consistently outperform email in terms of returns. OptinMonster reports that the average ROI for email marketing is 3,600%. You might be leaving money on the table by not tailoring your campaigns to fit each segment more closely.

You can save time and get better results by choosing platforms that include built-in AI features. It is helpful to use tools that test different designs, adjust send times based on user habits, and rewrite content to match tone. There are platforms that now give predictive suggestions based on past open rates and click-throughs. Your team can work faster without sacrificing personalization.

It is clear that AI is becoming a normal part of marketing work. Another study from SurveyMonkey found that 88% of marketers use AI tools in their daily tasks. You might already be doing the same without realizing it. It is smart to look for tools that match your workflow instead of forcing new habits.

There are many companies who are shifting their focus as AI takes over more routine tasks. The Digital Marketing Institute found that 75% of businesses using AI for marketing expect to focus more on strategy in the future. You can do the same by picking platforms that handle the busywork behind the scenes. It is no longer just about sending emails—it’s about building smarter campaigns.

To achieve successful email campaigns, it is best to avoid using new domains or accounts to send emails immediately. This is a common yet costly mistake that can cause email service providers (ESPs) to blacklist your accounts.

One way to get through is by conducting regular email warm-ups before sending emails out. Fortunately, platforms like Instantly provide consistent email warmups that foster a positive sender reputation and boost deliverability rates. 

This guide highlights our top five dedicated email warmup and deliverability platforms for successful email outreach in 2025. They include:

1. Instantly

Instantly combines automated warmup with cold email outreach, allowing you to manage successful email campaigns from a single platform. Whether you’re sending a few emails or bulk messages, Instantly automatically warms up your emails and your sending accounts, allowing you to send an unlimited number of emails per day. 

To start the warmup process, you can set up a domain and create new email accounts, or simply use any of Instantly’s 1 million+ pre-warmed domains and accounts. 

More Reasons We Recommend Instantly

• Advanced Warmup: Instead of sending bulk messages from a new email account immediately, you can warm up your accounts beforehand with Slow Ramp. It also allows you to create an unlimited number of email accounts to distribute the messages and build a more authentic sender reputation.
• Customized Sending Patterns: You can utilize advanced features like read emulation, which makes the system scroll through your warmup emails to emulate human-like reading. You can also choose the exact open rate, response rate, and spam protection for your warmup emails.
• Inbox Placement Tests: Instantly offers unlimited, automated inbox placement tests for major email providers like Outlook and Gmail. This test helps you identify which emails are likely to land in the spam folder and refine them until they’re suitable for delivery. 
• Campaign Automation: Instantly saves you stress by allowing you to connect your email accounts easily and activate the deliverability boost with one click. From then on, its AI automatically handles your email warmups and ensures your emails never land in spam again.
• Headless Browsers: Instantly uses a private network of headless browsers to protect your domains and guarantee a safe and effective deliverability boost for your sending accounts.

2. GetResponse

GetResponse is a comprehensive marketing platform that helps users engage leads through email and SMS marketing. It features a built-in spam check that filters your email list, automatically removing email addresses with spam complaints, bounces, and unsubscribe requests.

The platform also collaborates with blocklist operators and mailbox providers to stay informed on new email marketing regulations and best practices. 

Pros of GetResponse

• GetResponse integrates with other marketing tools to validate and verify email lists before sending.
• It complies with industry and regulatory guidelines, such as GDPR, CSA, and Spam Signal regulations.
• The platform automatically authenticates all domains created with its IP address with DKIM and SPF configurations.

Cons of GetResponse

• GetResponse does not offer key deliverability features on its free plan. 
• It has limited A/B testing tools.

3. Constant Contact

Constant Contact boosts email deliverability through its email authentication and reputation monitoring features. It supports email accounts with IP addresses and provides basic authentication to protect messages from phishing and spoofing scams. 

Constant Contact also has a deliverability team that monitors the shared IP reputation for spam using integrated tools.

Pros of Constant Contact

• Constant Contact monitors signups and email list uploads for suspicious activity.
• Constant Contact has user-friendly and intuitive dashboards.
• It offers a 14-day free trial plan.

Cons of Constant Contact

• Constant Contact has limited advanced features.
• Its plans are quite costly for businesses with large contact lists.

4. Mailwarm

Through a controlled network of inboxes, Mailwarm helps users build their sender reputation with minimal effort. With this network, you can simulate human conversations to make your email address appear authentic to email providers. 

Mailwarm also provides detailed reports on campaigns by tracking open rates, reply rates, spam flags, and inbox placement. 

Pros of Mailwarm

• Mailwarm offers a custom Simple Mail Transfer Protocol (SMTP) to connect popular providers to your account.
• The platform provides engagement for your warm-up emails.
• Most of Mailwarm’s warmup processes are automated, requiring little manual effort.

Cons of Mailwarm

• It lacks deliverability and spam-scoring features.
• It does not warm up personalized emails or email templates.

5. Mailivery

Mailivery is an email warmup tool that helps you warm up an unlimited number of email accounts to build an authentic sender reputation and ensure email deliverability. The tool uses AI to generate personalized templates for warm-up emails. It also creates a customized email-sending schedule that mimics human sending patterns. 

Pros of Mailivery

• Mailivery offers free blacklist monitoring services.
• The platform provides an API key that integrates email warmups directly into your inbox.
• It has affordable plans for teams with tight budgets.

Cons of Mailivery

• Mailivery has a daily limit on the number of email warmups.
• Its warmup tools are not tailored to different business needs.

Scale Your Email Campaigns With the Best Dedicated Email Warmup and Deliverability Platform

Email warm-ups naturally build up slowly as you send and receive emails daily, but they are essential for effective outreach campaigns. That’s why you need tools that automate and speed up the process to allow you to scale your campaigns in no time and reach your audience every time.

Whether you’re reaching out to people or companies, Instantly caters to both B2B and B2C senders, giving you: 

• Advanced warmup settings that build your sender reputation organically, signaling to ESPs that your activities are authentic and legitimate. 
• Inbox placement tests for major ESPs like Outlook and Gmail to determine the deliverability rates of your emails and conduct more warmups for the ones likely to get flagged.