After the announcement that E-Rewards would be acquiring Conversition, the Greenbook blog posted an article discussing the possible implications for the research industry. An extract follows.
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The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean
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One of my favorite movies as a kid (well, really it still is!) is the classic Jim Henson fantasy “The Dark Crystal”. Filled with pseudo-mystical profundities of various sorts, one central element was the race to have certain players in the drama in place before the stars aligned in the “Great Conjunction”, when magical things would happen. Well, we’re seeing our own version of the Great Conjunction occur now, exemplified by the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype.
The Conversition acquisition positions e-Rewards to converge social media data with traditional research to form a compelling offering based on integrating these two complementary data sources. I am certain that they are also working on a mobile offering, and when they announce that they will have three of the primary channels of consumer insight collection together: The Great Conjunction for market research.
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