We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Data Error Inequality
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Data Error Inequality
AnalyticsBest Practices

Data Error Inequality

MIKE20
MIKE20
4 Min Read
Data Error Inequality
Photo by useche360 on Pixabay (https://pixabay.com/photos/inequality-poverty-homeless-crisis-4074203/)
SHARE

On his excellent data quality and management blog, my friend Henrik Liliendahl recently wrote an excellent post entitled “Good, fast, cheap – pick any two.” In his post, Henrik discusses the well-worn trade-off between among things well, quickly, and for very little money. To quote Henrik:

Contents
  • A Very Simple Model
  • The bottom line from the table above is that not all data issues are created equal. Brass tacks: missing or erroneous information in a customer, vendor, or employee master record is not the same as an “information-only” field that drives nothing. (For more information on this, see the MIKE2.0 Master Data Management Offering.)
  • Simon Says
  • Feedback

Some data, especially those we call master data, is used for multiple purposes within an organization. Therefore some kind of real world alignment is often used as a fast track to improving data quality where you don’t spend time analyzing how data may fit multiple purposes at the same time in your organization. Real world alignment also may fulfill future requirements regardless of the current purposes of use.

As usual, Henrik is absolutely right and many consultants have heard the axiom on which his post is based.

A Very Simple Model

In my day, I have seen people grossly overreact to data quality or conversion issues. Generally speaking, I have seen three types of errors. Note that this is a very simple model and cannot possibly account for every type of scenario and potentially pernicious downstream effect:

More Read

The Billboard Problem: Why Intelligent Ads Only Live Online, for Now
The Billboard Problem: Why Intelligent Ads Only Live Online, for Now
Online ‘dating service’ for tech jobs launched.
Predictive Analytics Solutions Bolster Crypto Trading Security in 2019
How to Create Effective B2B Retargeting Campaigns
How SEO is Like Customer Service
Type of Error Example Should You Freak Out?
Master Record Error Customer or Employee Probably
Important Characteristic Field Error Employee Address Kind of
Information or “Nice to Have” Field Error Customer backup contact number No

The bottom line from the table above is that not all data issues are created equal. Brass tacks: missing or erroneous information in a customer, vendor, or employee master record is not the same as an “information-only” field that drives nothing. (For more information on this, see the MIKE2.0 Master Data Management Offering.)

Of course, not everyone understands this. I can think of one woman (call her Dorothy here) with whom I worked on an enormous ERP project. To her, all errors were major issues. For example, I remember when the consulting team of which I was a part ran conversion programs attempting to load more than one million historical records into the new payroll system. Something like 12,000 records were flagged as potential issues.

Do the math. That’s nearly a 99 percent accuracy rate–and the data was much, much better coming out of the legacy system based upon a very sophisticated ETL tool created to minimize those errors. Further, the vast majority of those errors were “information only” soft edits from the vendor’s conversion program. That is, they weren’t really errors.

Of course, Dorothy chose to focus on (in her view) the enormity of the 12,000 number. She did not want to hear explanations. While this irritated me (given how how the team had been working to cleanse the client’s legacy data), I wasn’t all that surprised. Dorothy knew nothing about data management and this was her first experience managing a project anywhere near this scope.

Simon Says

Fight the urge to treat all errors and issues as equal. They are not. Take the time to understand the nuances of your data, your information management project’s constraints, and the links among different systems, tables, and applications. You’ll find that your team will respect you more if you invest a few minutes in separating major issues from non-issues.

Feedback

What say you?

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Illustration of mobile analytics dashboards with ad performance charts connected to backend databases
11 Best Sisense Alternatives for Embedded Analytics
Business Intelligence Exclusive
Analyst points at colorful circular data dashboard on screen - information technology business metrics
How Fragmented Workplace Tech Undermines Reliable Business Metrics and Reporting
Cloud Computing Exclusive Infographic IT
Using Multi-Source Data and Analytics to Detect Operational Drift Across Franchise Networks -- AI-generated illustration
Using Multi-Source Data and Analytics to Detect Operational Drift Across Franchise Networks
Exclusive Infographic
Beyond The First Impression: The Long-Lasting Impact Of Sensory Marketing -- AI-generated illustration
Beyond The First Impression: The Long-Lasting Impact Of Sensory Marketing
Infographic Marketing

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Why Local SEO Marketers Need an Extensive Understanding of Analytics
Analytics

Why Local SEO Marketers Need an Extensive Understanding of Analytics

9 Min Read
Getting business value from data? Commercial analytics is where it’s at
AnalyticsBig Data

Getting business value from data? Commercial analytics is where it’s at

18 Min Read

Customer Experience Innovation: Aligning Business with Customer

5 Min Read
Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?
AnalyticsBig DataCloud ComputingData MiningData VisualizationData WarehousingHadoopHardwareITMapReduceMarketingMarketing AutomationOpen SourcePredictive AnalyticsSentiment AnalyticsSocial DataSocial Media AnalyticsSoftwareSQLUnstructured DataWeb AnalyticsWorkforce AnalyticsWorkforce Data

Hadoop in Advertising & Media: Is Data Analytics Making Old Media New?

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

5 Great Tips for Using Data Analytics for Website UX
5 Great Tips for Using Data Analytics for Website UX
Big Data
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?