Many businesses are taking advantage of big data to improve their marketing and financial management practices. Businesses spent over $14.2 billion on big data marketing in 2020 and this figure is likely to grow further in the years to come.
Some of the case studies on the benefits of data-driven marketing are quite promising. One tourist company utilized data analytics to boost website conversions by 40%.
Most of the discussions on the benefits of big data in marketing focus on technology businesses. However, many other small businesses find ways to use data to boost their marketing strategies as well. Landscaping companies are a prime example.
How Landscaping Companies are Taking Advantage of Big Data to Boost their Marketing Strategies
The landscape industry is currently experiencing growing demand because both homeowners and commercial building owners are now paying more attention to the aesthetics of their outdoor areas. However, despite this increase in demand, some landscaping companies are still not getting enough projects. This is usually due to their poor marketing and business approach. So if your landscaping company is still struggling to book clients, then you should consider changing your business approach it is the only way to stay competitive in the industry.
The good news is that big data technology has helped tech-savvy landscapers boost their business. They can find a number of smart ways to expand their reach and boost conversions.
There are a lot of things that you have to keep in mind when you are trying to use big data to grow your landscaping business. You need keep up with the latest trends in big data technology and know how to use technology to improve your business model. But most importantly, you need to spice up your marketing strategy by leveraging big data to draw meaningful insights about your customers.
You can seek the help of companies offering digital marketing for landscaping businesses. They can use cutting-edge data-driven technology to help you put your business in front of the right audience. Digital marketing can take your business advertisement campaign from word-of-mouth recommendation to a larger platform that reaches several potential customers at a time. They want you have good communication or bond with your clients, and it’ll generally boost your business reputation.
Here are some ways to use big data to improve the effectiveness of your landscape marketing strategy.
Use AI and Data Analytics for Video Marketing
Video marketing is a powerful tool that has helped many businesses, including landscaping. With the right landscaping video content, your brand will gain more recognition, and you’ll be able to build trust over time. In the long run, your video content viewers can decide to patronize your service since you’ve been able to portray yourself to them as an expert in the field.
When you decide to go into video content marketing, you must be committed to providing unique video content that will make potential clients keep coming back to your page. People may not be impressed with your page if you don’t put effort into enlightening them about the critical aspects of landscaping. You need to give them something unique that’s rare to find elsewhere.
Data-driven marketers recognize the growing benefits of AI for creating great video content or even live-streaming video content. You can leverage AI technology to make awesome videos that customers will watch and share.
Another important thing to note when creating video content for landscaping is to ensure you focus on the subject matter. Regardless of how tempting it is, don’t deviate too much so it’ll be easy for clients to get the message you’re trying to pass across.
This is one of the reasons that data analytics is so important. You can use analytics to measure the engagement of your video content and optimize it accordingly.
Use AI for Content Marketing
Content marketing is one of the most popular and effective ways people grow their landscape business in today’s world. If done the right way, content marketing can help your brand gain recognition and sales. When it comes to content marketing, research is key. You need to do extensive research to know the kind of people that’ll be interested in your content and the keywords common among them.
Once you are able to identify the kind of people that’ll be interested in the kind of content you create, it’ll be easier to come up with topic ideas.
Importantly, even with the right topics and keywords, your content may still not achieve the desired result if it’s not properly organized. For this reason, you must ensure any content you publish is well optimized and search engine friendly. You must also ensure it’s free of punctuation errors or repetitions.
How can a data-driven approach to content marketing help? You may want to try using AI to create great content. Many marketers use AI to machine write content and then discover the keywords that draw the most traffic. Then, they can write content by hand for better long-term results.
Companies can also use data analytics to measure content engagement and optimize it for better conversions and SEO. Content marketing works great with a data-driven SEO strategy.
Data Analytics Improves the ROI of Google Pay-Per-Click Ads
Pay Per Click is a type of paid digital advertising in which advertisers pay a certain amount of money each time their ad is clicked on. This advertising method is an effective way to increase website traffic. Google AdWords is one of the most popular pay-per-click networks available. It is perfect for any landscaping business looking to increase its conversion.
Google AdWords uses a formula called Ad Rank to select ads that meet certain requirements. These include relevance, click-through rate, and quality of landing page. The algorithm picks the ads from a pool of bids. It also takes into account factors such as the ad’s CPC and quality score.
For businesses that want to increase their sales, Google Ads can be a great investment. While many businesses hire a PPC agency to optimize the ads, there are a number of simple strategies that you can implement yourself to avoid wasting money. For instance, using the daily limit tool in Google Ads will ensure that you do not spend more than you can afford.
Data-driven PPC strategies are also highly cost-effective. Companies can use data mining to find the best keywords. Data analytics also helps improve the overall ROI of their campaigns.
Landscapers Should Use Big Data to Boost their Marketing Strategies
Data-driven marketing is becoming more important than ever. A growing number of landscapers are using big data technology to improve their ROI and get more leads.