We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Data Design Is Not Optional
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Data Design Is Not Optional
Best PracticesBig DataCRMData ManagementITPolicy and Governance

Data Design Is Not Optional

zamaes
zamaes
4 Min Read
SHARE

The data model is designed to enforce certain rules on the information – such as ensuring that customer identifiers are never duplicated, that no account exists without a customer to own it, and that all the information about a customer has been filled in.

By applying a disciplined approach to the creation of these structures to store information it is possible to more easily make use of it, to find what one needs and to bring information from different systems together.

This, in brief, is the practice of data modeling; and it serves a number of key functions:

  1. Helps to communicate clearly by crafting precise definitions, and drafting concise diagrams. It helps to articulate business information through the definitions that frequently fall to the modeler to prepare; through the isolation of specific business concepts as model “entities” with specified attributes and relationships to other business concepts.
  2. Protects the organization against change by systematically re-orienting business information away from the specifics of a given source system and into a more “essential” form – conforming to a standard that any new system will also have to conform – and so buffering processes that consume from the new standard against future changes.
  3. Maximizes the value of data assets by creating an inventory that makes those assets visible, assesses their quality, ensures their accuracy before allowing them to be consumed.
  4. Communicates to business users by passing on the output to business intelligence tools, business glossaries and other vehicles for dissemination of the information.
  5. Helps track deliverables against requirements by formally identifying the required data elements and applying due rigour to their placement in the target system.
  6. Provides a central point of reference for stakeholders as a repository of metadata; information about the information that the system holds, that is of use to the whole development team.
  7. When practiced with due rigour and discipline, reduces the risk to the development project by increasing efficiency, reducing the need for rework, increasing accuracy, and helping users be more productive because they gain a fundamental trust in the system.

In their excellent book on data design concepts, Data Modeling Essentials, Graeme C Simsion and Graham C. Witt, suggest that data modeling involves design, choice, and creativity.

More Read

Supply Chain Business Intelligence Is More Than Just Technology
Supply Chain Business Intelligence Is More Than Just Technology
Technology for technology’s sake
Big Data Leads To Massive Time Saving Digital Resources
Big Data Leads To Breakthroughs In Digital Blackjack Gaming Products
What About the Rest of Us?

The role of data modeling involves design because we are being asked to design the structures that will hold information most effectively.

It involves choice, because there is always more than one way to do things – although there may be a single best way.

It involves creativity, because we are asked to think laterally around problems, with the imagination and openness to see things from multiple perspectives.

Should we data model?

  • ž Data modeling is part of a deliberate, disciplined, dedicated effort to analyze, articulate and address issues.
  • ž The alternative is a hurried, haphazard, half-baked set of tables that are ill-conceived, undocumented and leave problems unchanged.

There are really only two paths to follow: one leads to a well-ordered system, the other, potentially, (possibly inevitably), to a type of chaos.

Data modeling is a critical, essential, mandatory part of the development of any information system.

(Data modeling / shutterstock)

TAGGED:data designdata modeling
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

How Search Engine Indexing Lags Behind Large-Scale Website Domain Migrations -- AI-generated illustration
How Search Engine Indexing Lags Behind Large-Scale Website Domain Migrations
News
How Great Content Moves Through A Marketing Ecosystem -- AI-generated illustration
How Great Content Moves Through A Marketing Ecosystem
Exclusive Infographic Marketing
What Your Brand Misses That Data Reveals -- AI-generated illustration
What Your Brand Misses That Data Reveals
Big Data Exclusive Infographic
5 Common Mistakes Businesses Make During the Risk Assessment Process -- AI-generated illustration
5 Common Mistakes Businesses Make During the Risk Assessment Process
Business Intelligence Exclusive Risk Management

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

ASCII Data Modeling Tool - Amazing Stuff!
Data MiningData Visualization

ASCII Data Modeling Tool – Amazing Stuff!

2 Min Read
Data Modeling Tools: 14 Picks Compared by Modeling Layer in 2026 -- AI-generated illustration
Modeling

Data Modeling Tools: 14 Picks Compared by Modeling Layer in 2026

42 Min Read
FICO: Stretching beyond credit scores
Exclusive

FICO: Stretching beyond credit scores

3 Min Read
Marketing a book, country by country
Uncategorized

Marketing a book, country by country

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
How AI Website Chatbots Improve Customer Support and Lead Generation
Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?