Using Analytics to Identify New Valuable Customers
Value segments can provide useful information for the development of effective Acquisition models. Acquisition campaigns aim at the increase of…
Why Big Data Mining / Analytics is the New Gold Rush
Just mention the words “Big Data” to any technology entrepreneur or investor and observe how his/her face lights up with…
Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting
Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now in the record books and we’re beginning to…
Swimming with the Smarter Customer: The Speedo International Story
—The following post was written by Laurie McCabe of SMB Group
Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase
For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual…
Social Blog Carnival: Getting the 411 on Social ROI
As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen,…
A Next Gen Marketing Research Entrepreneur
Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Brand Management in the Age of the Connected Consumer
It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is…