A New Tool
A New Tool
Today, an increasing number of commercial airlines employ Big Data and real time analysis to help alleviate problems in many traditional areas of aviation risk management. Modern aviation safety management systems suggestion here can benefit from the creative use of these high tech tools in a variety of ways. Passengers have already begun to see the benefits.
Some Traditional Risks
During previous eras, airline executives struggled to handle a wide array of hazards facing their companies. For instance, during that bygone period, a newspaper cartoon depicting an harried attendant sitting at a kiosk beneath a sign reading “aviation risk management advices here” might have fended off questions such as:
-
“Where did my luggage go?”
-
“Why did you schedule five planes leaving at 3 a.m. but only one departing at 11 a.m.?”
-
“Why don’t I ever receive airline discount offers that I can use?”
Suddenly, with the advent of the Information Age, airline executives blessed with innovative advertising personnel and IT Departments enjoy an opportunity to transform these questions into a public relations triumph!
And You Sent My Suitcase…Where?
Even fly in fly out charter services in the past occasionally experienced problems transporting customer luggage to the desired destination. The people responsible for loading and unloading baggage might easily overlook some items, or incorrectly convey a suitcase to the wrong terminal during a transfer flight. By calling upon Big Data services to monitor and track luggage more effectively, airlines today possess the high tech surveillance systems required to radically improve this area of customer service.
Better Flight Planning
Big Data systems also facilitate better flight planning. For instance, Southwest Airlines at one point scheduled 696 jets flying to some 97 individual destinations around the world. The complexity of allocating transportation facilities efficiently often proves challenging in the airline industry. By using Big Data computer systems to track passengers in real time, an airline may enhance its aviation safety report card: reduced waiting time, fewer standby flights and cancellations and happier customers.
Valuable Customer Offers
Probably one of the most important areas of aviation risk management to obtain immediate benefits from the utilization of Big Data will concern enhanced customer loyalty and offer programs. The ability to track responses to customer service surveys in real time now enables many airlines to enhance their advertising efforts in a way that tailors the benefits of specific offers to individual customers. For instance, by mining charter flight databases and merging information with customer files, some airlines may discover ways to offer attractive discounts to people who fly frequently to specific, remote locations. This type of tailored marketing would have proven impossible during previous eras. Today, it represents a popular new trend.
A Bright Future
Indeed, Big Data will likely enjoy a promising future in the airline industry. This dynamic high tech field enables large and small airlines to operate at peak efficiencies, in ways that tailor their services to the needs of customers.
