SundeepKapur1

222 Articles

Creating an Event Based Marketing (EBM) Plan

Your consumer expects you to be observing them across channel. They expect…

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What demographic responds best to mobile?

What core demographic responds best to mobile messaging? This is one of…

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Answers to Drive your Mobile Program

I ate lunch with Mickey Alam Khan, Editor in Chief Mobile Marketer…

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10 Ways to Enhance Your Email Program

I - Welcome Emails: You have to send the first message right…

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Future of Email, Impact of Mobile, & Mobility

People will pay attention to your messages if they are relevant, if…

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Use Cases: For Mobile, Email, & Social Media

A use case allows you to write down a script on how…

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Seven Ways to Rejuvenate Your Marketing Database

A visit to so many marketers shows people poring over paper reports,…

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Really Bad Stuff About Social Media

Social Media continues down a frenetic pace and can do an effective…

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Paradigm Shift Needed In Self Service

Airlines force you to self service kiosks, retailers make their kiosks look…

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Oscar Buzz: Avatar or Inglourious Basterds

Last year Slumdog Millionaire walked away with most of the awards at…

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