Marketing Tips: The Offensive Tackle – B2B Marketing Engaged with Sales
B2B marketing has come a long way from high cost media campaigns,…
Social Media: Back to Spreadsheets
It’s a dirty word right now - spreadsheets. IT departments want to…
Who I Want at the Business Intelligence Table
Go and look at any guide on implementing Business Intelligence (BI) and…
How to Measure the Business Impact of Data Quality
So, you want to invest in data quality but you need to…
Starting Your Business: Data From the Ground Up
It is easy when starting up a business to think about selling…
Translating Awareness to Consideration Set in B2B
Want to improve lead quality? Focus on knowing when a customer includes…
Social Media Profile Management
Managing B2B customer information has never been easy. CRM systems are rife…
SMB Market Intelligence for the C-Suite
Ask a CXO what business intelligence is and you'll probably get a…
What is Holding Your Business Intelligence Practice Back?
I recently watched a Charlie Rose interview with Léo Apotheker, co-CEO and…