Six Telltale Signs of IT Failure
We see high-functioning IT organizations that manage their pipelines according to weighted…
Are You Really Ready for Data Governance?
Fall conference season has (mercifully) come to an end, and I can…
They’re Baaaack! IT Spending in Retail Returns
In the arena of retailing, we’re all players. But many of us…
CRM and Social Media: The Rules Still Apply
Last year a large brokerage firm engaged Baseline to review its customer…
Le Plus Ca Change: Business Intelligence Evolves
I’ve been in and around Paris and consider myself pretty Paris-savvy. But…
Meeting Customers Where They Are: When Social Media Misses the Mark
Don’t look now, but I’m about to marginalize social media for CRM.…
BI in Health Care—and Everywhere Else
In which Jill observes that the maxim, “Physician, heal thyself” can have…