Jennifer Roberts

53 Articles

Analyzing Community Data – Business Insights at Your Fingertips

Insights into consumer behavior and preferences can be surfaced not only from…

Jennifer Roberts Jennifer Roberts 3 Min Read

Automating Your Text Analytics Process

Big Data Requires a Text Analytics Approach that Scales It’s hard to…

Jennifer Roberts Jennifer Roberts 2 Min Read

Customer Surveys – Using Text Analytics to Isolate the Reasons Behind Customer Dissatisfaction

Our Client Knew Their Customers Were Unhappy, They Just Didn’t Know Why…

Jennifer Roberts Jennifer Roberts 3 Min Read

Blending Historical and Real-Time Analysis of Your Social Customer

Here at CI, we talk a lot about the importance of blending…

Jennifer Roberts Jennifer Roberts 2 Min Read

A Text Analytics View of the Big Weekend – July 4th

Summer is here. The temperatures are rising and everyone is getting excited…

Jennifer Roberts Jennifer Roberts 3 Min Read

Semantic Technology Makes Sense of Big Data

Filtering and analyzing unstructured business data has enormous potential to provide a…

Jennifer Roberts Jennifer Roberts 3 Min Read

Sophisticated Text Mining Can Provide Context for Sentiment Analysis

One of the most powerful features of semantic technology is its ability…

Jennifer Roberts Jennifer Roberts 3 Min Read

Unifying Your Social and Private Data Analytics – Creating an Integrated Customer Data Hub

Analyzing social media conversations, while critical to surfacing real-time customer considerations and…

Jennifer Roberts Jennifer Roberts 4 Min Read

Using Social Media Analytics to Extend Business Intelligence

Applying social media analytics to surface consumer insights. A dynamic, always-on dashboard…

Jennifer Roberts Jennifer Roberts 1 Min Read

A Socialized Sales Funnel – Sales or Advocacy?

I’ve been talking with the sales folks here at CI about the…

Jennifer Roberts Jennifer Roberts 3 Min Read