Jennifer Roberts

53 Articles

Foundation of Social Business: Defining Social and Enterprise Text Analytics

Normally, I steer clear of defining terms, primarily because of the term…

Jennifer Roberts Jennifer Roberts 6 Min Read

Book Review: Social Media Analytics by Marshall Sponder

I haven’t done a book review since I was in Mrs. Parson's…

Jennifer Roberts Jennifer Roberts 4 Min Read

A Talk with Brent Leary: Changes in Social, Big Data & Facilitating Creativity

Last week, I had the chance to chat with Brent Leary, a…

Jennifer Roberts Jennifer Roberts 13 Min Read

Creating a Sentimental Social Media Analytics Strategy

For many people or organizations new to social media, sentiment seems like…

Jennifer Roberts Jennifer Roberts 4 Min Read

Building a Text Analytics Command Center for Social & Private Data Analysis

I met with Mehrshad, our CIO, Social Intelligence Architect & VP of…

Jennifer Roberts Jennifer Roberts 6 Min Read

Sentiment, Summits and Strategies: A Conversation with Seth Grimes

Last week, I had the great opportunity to chat with Seth Grimes…

Jennifer Roberts Jennifer Roberts 13 Min Read

A Cultural View of Social Media: Perspectives from Vicky, One of Our Social Media Analysts

(Please note: This article was originally written and posted last year by…

Jennifer Roberts Jennifer Roberts 5 Min Read

Using Semantic Analysis for White Space Discovery

All we know is still infinitely less than all that remains unknown.…

Jennifer Roberts Jennifer Roberts 5 Min Read

Unifying Your Business Analytics: Social Media & Private Text

The rate of social media usage and adoption continues to expand but…

Jennifer Roberts Jennifer Roberts 4 Min Read

Using Semantic Analytics to Reduce Social Media Monitoring Blind Spots

My boss recently found an article on Social Media Explorer called Do…

Jennifer Roberts Jennifer Roberts 4 Min Read