# Enterprise 2.0: How to Make it Work

> There are heaps of organizational benefits that can be derived from Enterprise 2.0 adoption, such as:  Increased knowledge transfer  Quicker/cheaper/more efficient access to subject matter experts  Reduced costs of communication, eliminating need for travel  Improved collaboration, accountability/transparency  Reduced time to…
> URL: https://www.smartdatacollective.com/27186/
> Last modified: 2010-05-10T17:25:00+00:00

There are heaps of organizational benefits that can be derived from Enterprise 2.0 adoption, such as:

-  Increased knowledge transfer

-  Quicker/cheaper/more efficient access to subject matter experts

-  Reduced costs of communication, eliminating need for travel

-  Improved collaboration, accountability/transparency

-  Reduced time to market for products and services

-  Improved teamwork and employee recognition/satisfaction

Which are all great, but how often do Enterprise 2.0 adoptions succeed?

Bill Ives writes a [great post](http://www.fastforwardblog.com/2010/03/10/enterprise-2-0-adoption-research-from-cecile-demailly/) in response to recent research on Enteprise 2.0 conducted by [Early Strategies](http://www.earlystrategies.com/).  The report, [Toward Enterprise 2.0: Making the Change in the Corporation](http://www.earlystrategies.com/research.html), is based on an online survey conducted between November 2009 and January 2010.  The participants included a primary set of people involved in enterprise 2.0 deployment, and a secondary audience of well-informed users of enterprise 2.0 applications and projects.  The report stated that they mostly belong to CIO/IT (38%), followed by HR (16%), Communications (12%) and Marketing (12%).

		
							
					
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A  number of themes for successful enterprise 2.0 adoptions emerged from the data.  Most notable, the following best practices:

			
				
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**The project must plant its roots into the organization’s culture and strategy.**

**It must support a strategic vision.**

**It must help improve efficiency of daily work.**

		
							
					

				
					
		
**Needs to help create a more accurate and up-to-date management model.**

**The benefits of the project  must be communicated widely during the adoption process.**

**The project must be transparent so that accountability is clear and continuous improvements are made.**

**Networking tools (rich directory, profiles, microblogging, forums, tagging) must be deployed  *before* collaboration tools to maximize sharing and exposure.  **

**The project must consist of new educational modes: mentoring and collaborative learning tools, to allow the community to improve each one’s participation.**

		
							
					

				
					
		
These practices, implemented well, have resulted in greater success rates of E 2.0 projects worldwide.  Can you think of any others that might have a positive impact?