Confession time! I’m a huge fan of AMC’s Mad Men; create your own avatars and a good viral marketing campaign… which is why today’s post highlights the success of Mad Men Yourself, a campaign sponsored by the 150-year-old coffee brand, Eight O’Clock.
In addition to the retro-fabulous, create-your-own avatar Eight O’Clock is soon to debut a Which Mad Man Are You? trivia quiz to determine which character you’re most like as well as Mad Men eCards with messages/ reminders from the characters about their third season debuting August 16.
These social media campaign elements are the brainchild of Eight O’Clock’s agency, S3. Their overall goal was to create buzz about the third season, generate virtual chatter and encourage viewing parties. All efforts are being coordinated through branded sites, AMCTV.com, banner ads and apps for Facebook, Twitter, iPhone and AIM… efforts that would definitely impress Sterling Cooper.
In addition to making social media apps available, Eight O’Clock also sought to establish their social media presence – they began following others on Twitter based on profile characteristics, they then tweeted about the avatar app a few hours after the go live… reiterating the importance of the channel and mediums. I’m sure campaign success rates will soon follow, until then be sure to read more about their efforts in the Media Post article and check out the avatars your resident bloggers have created – Ebony, Philip and my avatar alongside Joan and Peggy!
