Trusting in Big Data – Can Society Do it?
Big Data has a multitude of meanings and purposes. The notion of…
3 Pitfalls to Avoid When Using Data to Make Decisions
Data is not just a buzzword thrown around in the marketing sphere.…
Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy…