Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics
    How Data Analytics Can Help You Construct A Financial Weather Map
    4 Min Read
    financial analytics
    Financial Analytics Shows The Hidden Cost Of Not Switching Systems
    4 Min Read
    warehouse accidents
    Data Analytics and the Future of Warehouse Safety
    10 Min Read
    stock investing and data analytics
    How Data Analytics Supports Smarter Stock Trading Strategies
    4 Min Read
    predictive analytics risk management
    How Predictive Analytics Is Redefining Risk Management Across Industries
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The evil bastard child of game theory and behavioral economics
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > The evil bastard child of game theory and behavioral economics
Uncategorized

The evil bastard child of game theory and behavioral economics

DavidMSmith
DavidMSmith
4 Min Read
SHARE

Swoopo.com is an online auction site where you can buy things like laptops and digital cameras ridiculously cheap. Well, that’s how they bill themselves, anyway. In reality, Swoopo auctions are a bit different from those on, say, Ebay in two key ways. First, if a bid is placed in the last 20 seconds of an auction, an additional 20 seconds is placed on the clock, giving rival bidders another shot at the prize. Secondly, although a new bids only increment the price by 1 or 2 cents, it costs bidders 60 cents for each new bid. Even though auctions are won at ridiculously low prices — $35.83 for a new MacBook, anyone? — it’s clear (although not obvious, since it takes a little math) that Swoopo takes much more in bidding fees than the sold items are worth.

In other words, this is gambling dressed up as shopping. Jonah Lehrer at The Frontal Cortex observes “it’s just like a slot machine: you put in a quarter and wait for the wheels to whirr. With swoopo, the random number generator is other people”, and speculates on the neuroscience that leads it to be so compelling (and, no doubt, just as profitable as casinos). Mark Gimein at Slate’s The Big Money …

Swoopo.com is an online auction site where you can buy things like laptops and digital cameras ridiculously cheap. Well, that’s how they bill themselves, anyway. In reality, Swoopo auctions are a bit different from those on, say, Ebay in two key ways. First, if a bid is placed in the last 20 seconds of an auction, an additional 20 seconds is placed on the clock, giving rival bidders another shot at the prize. Secondly, although a new bids only increment the price by 1 or 2 cents, it costs bidders 60 cents for each new bid. Even though auctions are won at ridiculously low prices — $35.83 for a new MacBook, anyone? — it’s clear (although not obvious, since it takes a little math) that Swoopo takes much more in bidding fees than the sold items are worth.

More Read

Image
5 Sherlock Holmes Quotes That Prove Genius for Data-Driven Decision Making
5 Must-Do’s to Prepare Change
Using Business Rules to Make Processes Smarter, Simpler and More Agile
Amazon: Customers Who Bought Related Items Also Bought
Baseball is life…
In other words, this is gambling dressed up as shopping. Jonah Lehrer at The Frontal Cortex observes “it’s just like a slot machine: you put in a quarter and wait for the wheels to whirr. With swoopo, the random number generator is other people”, and speculates on the neuroscience that leads it to be so compelling (and, no doubt, just as profitable as casinos). Mark Gimein at Slate’s The Big Money calls it “the evil bastard child of game theory and behavioral economics” and likens it to a real-life implementation of the Dollar Auction. Personally, I can only marvel at the evil cleverness of it: the whitewashing of gambling as shopping; the lure of cheap goods obscuring the money flowing from your hands to their site; the design of the displays and timers compelling you to just one more try. But as Gimein notes, it’s pretty clear that from a game-theory perspective that the only winning strategy is not to play at all.

Link to original post

TAGGED:jonah lehrer
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Edge Computing in IoT
Unique Capabilities of Edge Computing in IoT
Exclusive Internet of Things
Turning Geographic Data Into Competitive Advantage
The Rise of Location Intelligence: Turning Geographic Data Into Competitive Advantage
Big Data Exclusive
AI Recruitment Software Solution
The Best AI Recruitment Software Solution: Transforming Hiring with Smarter Tech
Artificial Intelligence Exclusive
real estate data
How Big Data Is Changes How We Buy and Sell Real Estate
Big Data Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Market Researchers Are Neuroscientists Too

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?