Marketing Green Fashion Sexily Online

April 15, 2009
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With Earth Day approaching next week–and in light of my co-chairing a 10-day celebration–I’ll be writing a series of blog posts between now and April 22 on the art of green, paying homage to mavens who are using social media and online marketing to promote themselves and others.
I begin with Christine Marchuska, whose eco-friendly clothing […]


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With Earth Day approaching next week–and in light of my co-chairing a 10-day celebration–I’ll be writing a series of blog posts between now and April 22 on the art of green, paying homage to mavens who are using social media and online marketing to promote themselves and others.

I begin with Christine Marchuska, whose eco-friendly clothing company–with the sustainable mission to unite high fashion with the ever-growing need to take action to preserve our planet–produced this virally-spreading sexy video:

How does the video make you feel? Is it successful to make you want more?

After six years working in equities, fixed income sales, and other financial gobbledygook to my humanities-trained brain, Christine Marchuska switched careers and founded her green fashion firm.

She elaborates in a recent interview with Elena Lipson:

Current green fashion, for the most part, is either stylish and extremely overpriced or affordable and shapeless/not stylish. My line, cmarchuska, encompasses this middle market offering affordable stylish and chic pieces made with care in New York’s Garment District out of top notch sustainable fabrics. My intern actually coined a great phrase for the line – ‘luxe for less.’

Hat tip to Starre Vartan (whose blog I found from a random link from another green blog) for introducing me to Christine and her spring line of clothing: an American-made, fair-trade product with a low carbon footprint.

Sounds good to me. I can think of many local boutiques that would enjoy carrying Christine’s line.

The cmarchuska website includes a link to this 750-member Facebook group, whose public “wall” is constantly updated with congratulatory comments and feedback on her lovely clothing.

Did I mention for every product purchased, 5% of net sales are donated to charity?


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