Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
    data driven risk management in heatlhcare
    How Data Analytics Is Changing Healthcare Risk Management
    17 Min Read
    big data and customer service outsourcing
    How Data Analytics Improves Customer Service Outsourcing
    18 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: The Push and Pull of Data Integration
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > The Push and Pull of Data Integration
Business Intelligence

The Push and Pull of Data Integration

EvanLevy
EvanLevy
4 Min Read
SHARE

In my last blog post, I described the reality of so-called analytical data integration, which is really just a fancy name for ETL. Now let’s talk about so-called operational data integration. I’m assuming that when the vendors talk about this, it’s the same thing as “data integration for operational systems.” Most business applications use point-to-point solutions to retrieve and integrate data for their own specific processing needs. This is ETL in reverse: it’s a “pull” process as opposed to a “push” process.Unfortunately this involves a lot of duplicate processing for people to access individual records from source systems. And like…

In my last blog post, I described the reality of so-called analytical data integration, which is really just a fancy name for ETL. Now let's talk about so-called operational data integration. I'm assuming that when the vendors talk about this, it's the same thing as "data integration for operational systems." Most business applications use point-to-point solutions to retrieve and integrate data for their own specific processing needs. This is ETL in reverse: it's a "pull" process as opposed to a "push" process.

Unfortunately this involves a lot of duplicate processing for people to access individual records from source systems. And like their analytical brethren, the moment a source system changes, there is exponential work necessary to support the new modification. Multiply this by thousands of data elements and dozens of source systems, you’ll find a farm of silos and hundreds (if not thousands) of data integration jobs. It's not an uncommon problem.

More Read

Improvement Project for Services; Remember You’re Never Really Done
When Business Intelligence and Social Networking Unite
ReBlog: On Why I Don’t Like Auto-Scaling in the Cloud
Will Bollywood take the shine off Communications revenue? Competing in Media & Communications with data-driven analytics
Inventory Analysis: Affordable, Available, Actionable

In most BI environments we begin with a large batch data movement process. We build our ETL so it can occur overnight. But our data volumes are such that overnight isn’t enough. So the next evolution is building "trickle load" ETL. The issue here is that data integration is less about how the data is used as it is when the data is needed and the level of data quality. Most operational systems don’t clean the data, they just move it. And most ETL jobs for data warehouses will standardize the formatting but they won’t change the values. (And if they do fix the values, they don’t communicate those changes back to the source systems.)

If I have specialized data needs I should be building specialized integration logic. If I have commodity or standard needs for data that everyone uses, the data should be highly cleansed.

So it's not about analytical versus operational data integration. It's not even about how the data is used. It's really about one-way versus bi-directional data provisioning. As usual, the word integration is used too loosely. In either case, the presumption that the target is a relational database is naïve. And whether it's for analytical or operational integration is beside the point.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

chatgpt image jul 21, 2026, 04 44 05 pm
How AI Helps Companies Find Dedicated Development Teams
Artificial Intelligence Exclusive
smarter cybersecurity threats
As Vehicles Get Smarter, Cybersecurity Threats Intensify
Exclusive IT Security
chatgpt image jul 18, 2026, 05 09 14 pm
When Data-Driven Businesses Must Recover Data from USB Drives
Big Data Exclusive
chatgpt image jul 15, 2026, 03 28 38 pm
How Cloud Technology Helps IT Asset Recovery Services
Cloud Computing Exclusive IT Security

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Making Market Research ‘COOL’ (Again)?

15 Min Read

Will Predictive Analytics at ‘Speed of Thoughts’ Help Businesses?

4 Min Read
Image
AnalyticsBusiness RulesPredictive AnalyticsSoftware

Will Predictive Analytics and POS Save Small Retailers from Extinction?

4 Min Read

Business Intelligence and Why You Need It

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?